I am a future-focused insights leader with over a decade of experience delivering high-impact learnings to drive brand salience and trust. I thrive at the intersection of research and strategy, bringing a human-centered focus to all things brand insights.
Over the past decade, I served as the in-house data storyteller for category-defining brands such as Adobe, Zillow, and Toyota. At exaqueo, I’m digging into the human truths of the employment relationship and translating research findings into meaningful narratives for clients of all sizes.
I live with my family in Seattle, WA, and enjoy all that the Pacific Northwest has to offer. I like to consider myself a true local connoisseur, so if you ever find yourself in the Seattle area, say hello and I’ll make sure to get you some fantastic restaurant recommendations.
A fun fact about me: I once co-owned a bakery called Cake Bakeshop with my wife for five years!
Education
MBA, Marketing Strategy
USC Marshall School of Business
BA, Communication
Saint Louis University
Industry Experience
Adobe, Brand & Customer Insights
Dos Wengs, LLC, Founder
Zillow, Customer Insights
Microsoft, Research Consulting
Toyota North America, Consumer Insights