Talent and HR News Weekly Update: Using Technology to Your Advantage

Technology is on this planet to make life easier. But that's not always the case when your computer freezes after you spent 30 focused minutes on a PowerPoint presentation, and you didn't save recently (and autosave failed to capture the last 15 minutes of your most brilliant work!). Well, we've gathered some tips to use technology to your advantage when it comes to HR and your business. Hopefully these will help you, rather than make your life more frustrating!

1) The 5 Factors of Social-Media Marketing Most People Don't Consider from Entrepreneur

"This has long been a question brands have tried to definitely answer. It has been brought to the fore of late by a recent Gallup poll, the report from which states, "A clear majority of Americans say social media have no effect at all on their purchasing decisions." That may make it sound like social media marketing has little benefit, but the report's cursory dismissal doesn't take into account several other factors."

2) The Neglected Child of HR Technology Evaluations: The User from TLNT

"Choosing a new HCM solution requires that an HR team go through several stages, including review of products, demos, sales and negotiations and, ultimately, once a solution is chosen, the implementation process. It’s critical, however, that HR professionals never lose sight of the needs, desires, and capabilities of the myriad end-users in their organization — the people who will be accessing the tech solution on a daily basis. During all stages, it’s important to remember that training, adoption, and ongoing usage are vital to the success of any project. While we in HR may be driven by a desire to link data to employee performance to business goals, we also need to evaluate our technology solutions through the eyes of our employees and managers."

3) The Perfect Combination for Recruiting Passive Candidates - Employee Referrals and Social Recruiting from Jobcast

"Passive candidates are as elusive as they are desirable, a recruiters golden fleece! Why are passive candidates so desirable? Well, other than the fact that poaching a top performer away from your competition is a major win in the “war for talent”…Passive candidates are more driven and 17% less likely to need skills development than active candidates. This is according to research by LinkedIn that points to passive candidates as a better source for quality talent overall. Passive candidates also make up the vast majority of the labor force! 60% of job seekers are considered to be passive candidates"

4) 5 New Social Media Management Platforms for Small Businesses from PracticalEcommerce

"Billing itself as an alternative to HootSuite, Rignite combines social media management with monitoring, analytics, and social campaign creation into a single platform. Rignite’s strategic focus ties social media engagement to your company’s marketing goals. For example, to drive website traffic and increase sales, you can offer a discount coupon or promo code, feature products, or promote a sale. Post scheduling across multiple networks is an option. In addition, you can monitor mentions of your company name, products, or keywords and respond directly from the dashboard to any of the social networks where you maintain a presence."

5) How to Pick the Right Website Management Platform for Your Small Business from Entrepreneur

"Not even the humblest local businesses can afford to have a static website. To stay competitive, small businesses need to instantly update their websites, blog regularly and market consistently through email. You're lost before you've begun if you are wasting time or money on a plain-vanilla website. That's why adoption of both open source and commercial content management systems by small business website operators has increased significantly in recent years."

6) Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites from Entrepreneur

"Social media is no longer just an optional add-on for businesses: It’s a requirement for staying competitive. Today’s customers are hyperconnected to their devices and networks, using them to not only socialize but also receive the recommendations and information they need to make purchases. According to Facebook, more than 1.2 billion people use its platform and in excess of 30 million businesses have active pages. Twitter is also growing quickly as a promotional platform with more than 4.5 million small businesses signed up, according to a Wall Street Journal article last fall. It has 271 million monthly active users and 500 Tweets sent each day. So with Facebook and Twitter commanding so much traffic, does it make sense to focus your time and energies on those sites?"

7) Social Media and Employee Communications from HR.com

"Learn all you need to know about Social Media and Employee Communications using the latest Web 2.0 tools that enable people to connect on a massive scale by reading, authoring and reacting to content developed by others. You'll engage employees to new levels of communication that enable productivity and alignment with business results."

Lexi Gordon is a Lead Consultant for exaqueo, a workforce consultancy that helps organizations build their cultures, employer brands and talent strategies. Contact exaqueo to learn more about how we can help you build a workforce that’s aligned with your company culture and develop an employer brand that will allow your business to scale the right way.

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