Talent and HR News Weekly Update: Your Employer Brand

From your employer brand to employee recognition, here’s the latest talent and HR news. Enjoy!

1) 5 Ways in Which You Should Let Employees Influence Your Brand from Entrepreneur

“For employers, relinquishing control of the brand can be hard. But think of the upsides -- and they do exist. Relinquishing control of the company brand is intimidating for employers. But allowing their employees to have a say in it can be positive. Example: Recently, Starbucks changed its dress code policies, allowing employees to wear different types of hats (literally, not figuratively) and dye their hair unnatural colors. In this case, the company listened to employees and allowed them to drive the brand forward. Starbucks considered the benefits of connecting with different types of customers through employees’ colorful styles and saw the policy change as a chance to bring employees in on branding efforts…”

2) How HR can help your company build its brand from The Business Journals

“One of the best ways to create a strong brand is to embrace a variety of stakeholder perspectives. The executive suite provides mission, vision and values as the foundation. Marketing conducts VOC (voice of customer) research. Sales informs the team about the competitive environment. Public relations analyzes message sentiment from articles about the organization. The advertising agency creates the visual look and feel.

Together this group of players becomes the brand team. They build corporate brands along with brands for all the organization’s products and services. Whether simple or complex, a brand architecture evolves over time and it’s carefully maintained among all the different internal departments and external channels — often with detailed brand guides that elaborate how to use the brand in all the company’s communications…”

3) Where the Heineken “Go Places” Employer Brand Campaign Went Wrong from exaqueo

“Have you seen it, Heineken’s Go Places ad and website? If you haven’t watched this latest, buzz-worthy employer branding ad, click on the embedded video below. It’s definitely worth a minute of your time. Once you’ve watched, explore the Go Places website and enter “The Interview” door. You will quickly realize why AdWeek stated this is an “HR campaign that’s as cool as any consumer ads it’s done.” Here’s our take on this slick, sexy campaign…”

4) It's Time to Kill the 9-to-5 from Bloomberg

“And the 8-to-6, too. Jessica Piha gets to work whenever she wants and leaves whenever she wants—really. "There's really no set schedule," said Piha, the director of communications at home-improvement startup Porch, which lets its employees work flexible schedules. Piha likes to get in "super early" and leave at 3 p.m. for a workout class. "I just like to be able to do my work when it needs to be done," she said. "I will never not hit deadlines and deliver."

That's how it should be for all of us whose jobs aren't shift-based—that is, for the 42 percent of the workforce who, according to the Bureau of Labor Statistics, don't work hourly wage jobs. We should decide how and when to get our work done—yet so many of us are stuck on the clock…”

5) Employee Recognition: The Complete Guide from officevibe

“Employee recognition, as important as it is, can easily become exhausting for any leader. Recognizing each little thing they do, balancing intrinsic vs extrinsic rewards, and helping them grow at work is a lot to handle. You can spend a ton of money, time and energy on recognition without getting any real results. We get it. We’ve been there before.

Over the last two years, we’ve spoken with many experts about all aspects of employee motivation, including recognition. We put together this complete guide to teach you exactly how to create a culture of employee recognition, where you can easily make your team happy at work…”

6) 10 Mistakes Driving Away Top Millennial Candidates from Inc.com

“Millennials make up the majority of the workforce, so why aren't you reeling in more young, top talent? These 10 mistakes could be the problem.

All too often, we equate millennials with young kids just getting started in their careers. And while this is true in some cases, remember that millennials were born between 1980 and 2000--meaning the oldest millennials have been in the professional world for more than a decade. Given this generation now makes up the largest portion of the U.S. labor force, they also compose the majority of the top talent you're trying to attract…”

Kathleen O'Brien (@kathleen_eliz) is a Lead Consultant & Project Manager for exaqueo, a workforce consultancy that helps organizations build their cultures, employer brands and talent strategies. Contact exaqueo to learn more about our employer brand innovation, workforce research, and recruiting strategy offerings.

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