For football fans, the Super Bowl is the much anticipated game of the year, pitting the final two teams standing against each other to determine the season's NFL champion. For non-football fans, the Super Bowl is also a must-watch experience to find out which commercials everyone will talk about on Monday.
So what does the Super Bowl have to do with employer branding? >Click to tweet this!
Well, it got me thinking … nothing is worse than a bad Super Bowl commercial! Each year, advertisers strive to come up with a unique plan to make every minute (and dollar) count in their spot. I’m sure we can all think of one of the “best” Super Bowl commercials of all time. Does a Budweiser ad come to mind? I thought so.
So, with that same sentiment in mind, are you doing anything to make your employer brand memorable? You wouldn’t want your employer brand to be lackluster in the eyes of the best-fit talent you’re trying to attract and retain. But, what are you doing to make your employer brand effective and unforgettable to your target audience?
Here are four inspiring tips to kick off your strategy this year. >Click to tweet this!
Who will win the “employer brand Super Bowl” in 2018? Better start training now.
One way to up your game is by attending the Employer Branding Strategies Conference this Spring! Friends of exaqueo get 15% off registration BY using the code EXAQ15. We’ll be there ready to talk employer branding and hope you can join us.
Kathleen O’Brien (@kathleen_eliz) is a Principal Employer Brand Strategist at exaqueo, an employer brand experience firm building employer brands and the talent strategies that drive them through research, consulting and creative and digital execution. Contact exaqueo to learn more about our employer brand innovation, workforce research and recruiting strategy offerings.