Employer brand has come a long way from its early days--rooted in designing better job ads and recruitment advertising. Modern, effective employer brands are strategic, well-developed, and rooted in research. And perhaps most importantly, aligned and supportive of an organization's master and consumer brands.
While our team to date has exceptional, pioneering experience in employer brand, there's so much we can learn from consumer brand. It's with that in mind, that we're thrilled to welcome Julia Zelenock to #teamexaqueo.
Prior to joining exaqueo, Julia's 15+year career in marketing has spanned global roles in brand strategy, marketing execution and regional marketing launches with well-known global companies such as Volvo and Ingersoll Rand. She's led brand management teams, championed global brands and corporate communications, and led advertising, PR and event marketing tactics. Her international experience includes brand-building in Asia-Pacific and strategic marketing and corporate communications leadership for North and South America.
Julia's credentials also include an MBA in Strategy from Indiana University, and a BA in Marketing from Texas A&M. She also speaks English, Spanish with some Mandarin and lived in China as a brand and marketing leader.
As for me, I couldn't be more thrilled to welcome Julia to our team. Our clients are always trying to be more strategic in employer brand and there's so much we can learn from our colleagues in consumer brand and marketing. exaqueo's research, brand building and execution practices are rooted in consumer brand and marketing and adding Julia to our team means we'll be able to make them even stronger.
Outside of work, Julia loves spending time with her nieces and nephews along with time in the pool and practicing pilates. She's also an avid football fan rooting for her local Dallas Cowboys and Texas A&M Aggies.
Susan LaMotte (@SusanLaMotte) is the founder and CEO of exaqueo, an employer brand experience firm building employer brands and the talent strategies that drive them through research, consulting and creative and digital execution. Contact exaqueo to learn more about our employer brand innovation, workforce research and recruiting strategy offerings.