I am a growth mindset individual who leads with intention and empathy, and have always been fascinated with learning people’s stories.
As a kid, I had the unique privilege to participate in focus groups for some of the world’s leading CPG brands; it was there I became intrigued that my “tween age” self’s opinions had validity to these organizations far beyond my imagination–I was sharing my thoughts and opinions with my focus group participant peers and the people listening through the one-way mirror, with the opportunity to influence copy and creative direction for how these brands positioned themselves to consumers across the globe!
With a career of more than 10 years rooted in branding and marketing, I discovered my desire to serve the employer brand space when I became fueled by the opportunity to partner with other EB practitioners and organizations to influence the future of work and brand the employee experience.
I am an advocate for the destigmatization of mental health, for being curious and asking WHY, as well as coaching and empowering individuals to try and lead them towards personal breakthroughs.
My energy outside of work is spent with the greatest support system I feel fortunate to have gained throughout my seasons of life. I am always up for a new venture, whether it’s traveling to a city known for a particular cuisine, trying a new holistic wellness method, hiking trail, recipe, or fitness routine. I am certified in trauma-informed yoga, participate as an #IamRemarkable facilitator, and engage in speaking opportunities for Badassery's mission-based community to amplify diverse voices and re-write the script that tries to tell us whose voice matters.
Education
B.S.B.A in Advertising + Graphic Design concentration
Rider University
Industry Experience
AccuWeather, Global Brand Marketing & Consumer Marketing Lead
AccuWeather, Senior Manager, Integrated Marketing
Macy’s Inc., Manager, Brand Marketing Strategy (Private Label Brands)
Macy’s Inc., Associate Manager, Marketing Communications (Private Label Brands)
My First Paycheck
At age 14, my first job was as a cookie decorator and store associate at a cookie gift bouquet company.