Internships are often seen as a test drive for students and early-career professionals, but they’re also a mirror, reflecting the authenticity and strength of your employer brand. While interns may be with you for only a few months, the impressions they form - and share - can have lasting effects on your reputation as an employer.

Interns offer something incredibly valuable: perspective. They arrive without preconceived notions or internal politics, making their observations candid and honest. They quickly notice whether your messaging aligns with their actual experience. If your career site boasts about collaboration and inclusivity, they’ll pick up on whether those values are lived—or just laminated.

Here’s what interns can teach us:

1. First impressions matter. From the application process to onboarding, every step tells a story. Are materials clear and inclusive? Is your onboarding welcoming and well-structured?
2. Authenticity is key. Today’s students and new grads crave transparency. They want to understand not just what you do, but how you do it, and why it matters.
3. Purpose > Perks. While pizza parties and swag are nice, interns consistently report that meaningful work, clear feedback, and mentorship leave a deeper impact.
4. Culture shows up in the little things. How are interns included in meetings, communications, and celebrations? These details shape how your culture is perceived from the inside out.

To make the most of intern feedback, conduct exit interviews or anonymous surveys. Ask: What did you expect coming in? What surprised you? What would you change?

Use their insights to refine your employer brand, onboarding, and internal communications. Interns don’t just benefit from your brand. They contribute to it. And if you listen closely, they might just help you build a better one.