If you haven’t taken a step back to account for your employer brand in the last year, now’s the time. Just like a business needs financial reviews or a website needs a redesign, your employer brand deserves regular evaluation. That’s where a brand audit comes in.

An employer brand audit is a comprehensive review of how your brand is showing up internally and externally. It assesses messaging consistency, content quality, and alignment between your EVP and employee experience.

Here’s why a brand audit is worth your time:

1. You’ll uncover blind spots. Your career site may be saying one thing, while your job descriptions or Glassdoor reviews say another. A good audit spots these gaps.
2. You’ll sharpen your messaging. Even the strongest employer brands drift over time. An audit helps you realign messaging with your current strategy and values.
3. You’ll boost candidate conversion. By fixing inconsistent or outdated content, you reduce friction in the candidate journey.
4. You’ll increase internal clarity. When your brand story is consistent, employees feel more connected, and are more likely to advocate for your company.

A well-executed audit doesn’t just identify problems. It lays the groundwork for improvements that are both strategic and scalable. At exaqueo, our audits combine qualitative insight (employee voice, stakeholder interviews) with quantitative analysis (channel performance, content audits) to give you a clear roadmap forward.

Your employer brand is one of your most valuable assets. Treat it like one. Audit, adapt, and act. And you’ll stay relevant, trusted, and aligned with the people you aim to attract and retain.