Most of the practitioners I’ve met in employer branding have a work history in marketing or talent acquisition before getting their start in the field. I’m fortunate to have started my professional career in employer branding, and I’ve never looked back.
What excites me about working in this industry is simple: the ability to attract the right talent to the right opportunities. Our jobs are such an integral part of our identities and have such an impact on our happiness. Employer branding allows me to showcase the incredible stories that make working at a company so special and help candidates make an informed decision on where they fit.
When I’m away from the office, you can find me cycling around Boston with a milk crate full of sporting equipment. Tennis and basketball are my bread and butter but I dabble in all activities! Some of my other favorite pastimes include cooking new recipes, curating Spotify playlists, and playing Settlers of Catan.
BS, Management + Marketing concentration
Citizens Bank, Employer Brand Content Marketer
My First Paycheck
Started a moving company with some friends for a local country club. Went OOB due to insolvency in ‘13.