Susan LaMotte

Founder + CEO
Charleston, SC USA
Susan is the Founder, CEO and Principal Strategist at exaqueo. As CEO and Principal Brand Strategist, she shares her time between leading our business, and strategic consulting with our global F500 clients. At exaqueo, she has worked directly with senior leaders at organizations including T-Mobile, CVS Health, BCG, and Lyft. Her work at exaqueo includes creating the Whole Self Model, pioneering the concept of source of influence over source of hire, and creating the industry’s next generation candidate experience model.
Get to Know Susan

At age 13 I was fired from my first job. At age 14, I got my first W-2 and never looked back. I had 16 different jobs all before graduating college. Since then, I’ve made a career about the meaning, value and importance of work, and how to find and keep talent in organizations.

I was originally compelled to start exaqueo because HR was missing a major opportunity to look at candidates and employees the same way organizations look at customers. Employer brand shouldn’t be an afterthought. It should be the driver of your business and talent strategy.

Successful employer brands are not about stereotypes or assumptions. I love that our work is grounded in authenticity and our clients aren’t afraid to share strengths and realities. Our research methodologies and process at exaqueo allow us to dig so deeply into who employees are, how they feel. I love being on the leading edge of employer brand and testing and tempting our clients and the industry to push boundaries and go farther than they’d imagined.

As a working mother and entrepreneur, I’m also passionate about women at work – the challenges they face and how organizations can respond and shift to adapt to the changing needs of new generations.

Outside of work, my energy goes to my family first – my husband and two children (ages 3 and 6). We take advantage of the outdoors here in the lowcountry of Charleston, South Carolina, whenever and however we can.


MBA, Human Capital and Marketing and Dean’s Scholar
The Owen Graduate School of Management
Vanderbilt University

MA, Human Resource and Organization Development
The George Washington University

BA, Communications and Public Relations
Virginia Tech

Industry Experience

Marriott International, Global Employer Brand and Marketing Leader

The Ritz Carlton Hotel Company, Senior Director, Talent Management and Employer Brand

CEB (now Gartner), HR Practice Client Leadership

Arthur Andersen, Staffing and Recruiting

The Home Depot, Talent Management and Employer Brand

My First Paycheck

Swim Club Snack Bar

Customer Service at the Drug Emporium


Harvard Business Review: The Whole Self Model

HR Examiner The People Refrain, Caught in the Chorus of Talent 

Wharton Radio In the Workplace with Susan LaMotte

Candidate Experience Awards CandEs shop talk with Susan LaMotte 

NPR/APM’s Marketplace How Communications Tools Change the Workplace