Susan LaMotte

At age 13 I was fired from my first job. At age 14, I got my first W-2 and never looked back. I had 16 different jobs all before graduating college. Since then, I’ve made a career about the meaning, value and importance of work, and how to find and keep talent in organizations.

I was originally compelled to start exaqueo because HR was missing a major opportunity to look at candidates and employees the same way organizations look at customers. Employer brand shouldn’t be an afterthought. It should be a compelling and driving part of your business and talent strategy.

Successful employer brands are not about stereotypes or assumptions and I love that our work is grounded in authenticity and our clients aren’t afraid to share strengths and realities. Our research methodologies and process at exaqueo allow us to dig so deeply into who employees are, how they feel. I love being on the leading edge of employer brand and testing and tempting our clients and the industry to push boundaries and go farther than they’d imagined.

As a working mother and entrepreneur, I’m also passionate about women at work – the challenges they face and how organizations can respond and shift to adapt to the changing needs of new generations.

Outside of work, my energy goes to my family first – my husband and two young children. We take advantage of the outdoors here in the Lowcountry whenever and however we can.

MBA, Human Capital and Marketing and Dean’s Scholar
The Owen Graduate School of Management
Vanderbilt University

MA, Human Resource and Organization Development
The George Washington University

BA, Communications and Public Relations
Virginia Tech

Marriott International, Global Employer Brand and Marketing Leader

The Ritz Carlton Hotel Company, Senior Director, Talent Management and Employer Brand

CEB (now Gartner), HR Practice Client Leadership

Arthur Andersen, Staffing and Recruiting

The Home Depot, Talent Management and Employer Brand

Swim Club Snack Bar

Customer Service at the Drug Emporium