Blog

Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.

Mar 30, 2020
Mar 30, 2020
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Emily Fritz

Business as Usual is Gone: Employer Brand in the Time of COVID-19

A crisis is a true test of loyalty, confidence, and the human spirit. Will your brand be positively or negatively remembered for how you treated employees during COVID-19?

Mar 26, 2020
Mar 26, 2020
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Shannon Smedstad

Nearly 75 Percent of Employers Are Not Maximizing Use of This Communications Channel During COVID-19

Are organizations communicating about COVID-19’s impact on hiring and the candidate experience? The exaqueo team reviewed 50 career websites of some of the largest employers in the United States to find out. 

Mar 20, 2020
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Team exaqueo

COVID-19: How Employer Brand Professionals Can Make a Lasting Difference

Coronavirus will become a defining moment for many of us. As an employer branding professional or talent acquisition leader, how you handle your role during this time will have a lasting effect. Whether it’s positive or negative, is yet to be determined.

Mar 26, 2020
Mar 6, 2020
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Team exaqueo

TikTok Ya Don’t (or do) Stop

We do know that employer brand can’t be about a bandwagon approach, jumping from something shiny to the next. To be successful, we have to be data driven, strategic, and consistent.

Mar 24, 2020
Feb 28, 2020
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Team exaqueo

Amid Coronavirus Fears, How to Support New Remote Workers

Here at exaqueo, we have been a fully-remote team since 2011 and some of our team members have been remote for decades. Getting comfortable with working from home and shifting to this kind-of-policy isn’t a quick change. It requires thought and purpose, even if the decision has to be made quickly.

Mar 1, 2020
Feb 26, 2020
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Susan LaMotte

Make Your Employer Brand Weird

We’re failing at hiring because we’re catering to the masses.

Mar 16, 2020
Feb 19, 2020
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Shannon Smedstad

3 Big Ideas to Start Improving Your Candidate Experience #CandEx

Every organization should have a true understanding of the candidate experience journey from the candidate's perspective, and a strategic plan to bring the best experience to life.

Mar 16, 2020
Feb 14, 2020
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Team exaqueo

The Employer Brands We Love and People Who Inspire #EBLove

Working in the employer brand industry has come a long way since Simon Barrow first coined the term “employer brand” in 1996. Today’s employer brand professionals are adept strategists and communicators dedicated to helping people understand the meaning of work.

Feb 5, 2020
Feb 5, 2020
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Team exaqueo

The LIST: What’s Inspiring Us Right Now

Time for another LIST! Here at exaqueo, we are always looking for ways to be inspired. We’ve pulled together a list of what we’re reading (or listening to) now and hope you’ll find inspiration as well. 

Jan 27, 2020
Jan 27, 2020
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Team exaqueo

Meet Our Team: The Brains and Inner Beauty of exaqueo

Buns and bees aside, when I started working at exaqueo, I knew it was something special. Three years later and I want the world to know just how amazing this team is. A former colleague once called #teamexaqueo the “hardest working team in HR.”

Jan 21, 2020
Jan 21, 2020
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The Top 4 Takeaways From Candidate Experience Day 2020

We had so much fun partnering with the Talent Board and talking all things #candidateexperience during the first-ever #CandExperienceDay2020 Twitter chat. In case you missed it, here are the top themes discussed during the chat.

Jan 15, 2020
Jan 15, 2020
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Susan LaMotte

Developing a Candidate Experience Strategy and Understanding for the Future

In partnership with industry leaders at the Talent Board, CareerXRoads, and others, exaqueo has stewarded the development of a candidate experience model for the future. It includes a full employment lifecycle and strategy map for candidate experience with a measurement methodology anyone can use.

Jan 16, 2020
Jan 14, 2020
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Alignment and Employer Brand: Why it Matters to Candidates and Employees

Essentially, alignment is our “inner applause.” It’s the moment we know that the work we do is pointed to something bigger and greater than ourselves. We achieve alignment when our work fits within our core personal values

Jan 7, 2020
Jan 7, 2020
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Shannon Smedstad

Quiz: Is Your Candidate Experience Just Satisfactory? #CandExperienceDay2020

Today’s candidates evaluate organizations as employers by what they hear, read, see, and experience. And they want the candidate experience to feel a lot more like the consumer experiences they are now accustomed to.

Jan 1, 2020
Dec 20, 2019
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Alyssa Bani

Why Renovating a Home Is like Building an Employer Brand

From purchasing a home to renovating it, this past year has been full of lessons learned. Looking back, I've realized there are many parallels between renovating a house and building an employer brand.

Jan 1, 2020
Dec 20, 2019
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Emily Fritz

How Your Employer Brand Can Bring Talent to Your Small City

I share my story because our exodus from the big city is not unique. Millennials are moving out of metropolises and heading to the suburbs and smaller cities at increasing rates.

Dec 16, 2019
Dec 16, 2019
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Team exaqueo

Future Outlook: 2020 Employer Brand Predictions and Trends

“When we think about what lies ahead for our industry, we’re not focused on tactics and technologies. The real value in the future of employer brand is strategic and holistic—branding and marketing the entirety of the employment experience.”

Dec 13, 2019
Dec 12, 2019
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Team exaqueo

Best Gifts For the Work From Home Set

At exaqueo, our team is 100% remote and 150% productive (just ask our clients). So when a friend of ours asked for gift suggestions for a work from home family member, our team put together our Oprah-inspired list. At the very least, will someone send this post to our spouses and families?

Dec 5, 2019
Dec 5, 2019
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Team exaqueo

Top 5 Employer Brand Insights of 2019

It’s that time of year — a time to reflect on the ups, downs, successes, and lessons of another year gone by.

Nov 27, 2019
Nov 21, 2019
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Team exaqueo

20 Employer Brand Tips Inspired by Thanksgiving

As we enter the season of giving, our team thought it would be nice and a little punny to gather our best employer brand tips for you to gobble up!

Nov 11, 2019
Nov 11, 2019
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Shannon Smedstad

Comcast’s Veterans’ Commercial Makes a Big Employer Brand Promise

“I sent out application after application, but nobody hired me.” 

Nov 8, 2019
Nov 8, 2019
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Susan LaMotte

3 Things Employer Brand Should Do with Big News

Whether it’s goodwill, business news, or a damaging incident, every story has an affect on your brand. In the past, HR has relied on our colleagues in PR to promote the company’s good news and leverage damage control for any of the bad news.

Oct 30, 2019
Oct 30, 2019
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Shannon Smedstad

Employer Brand Testing, Testing, 1 … 2… 3

Have you ever thought about testing your employer brand? Validating it? 

Oct 17, 2019
Oct 17, 2019
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Alyssa Bani

How to Optimize Your Recruitment Marketing Approach

You want to optimize your recruitment marketing approach but aren’t sure where to invest your team’s time or budget. Sound familiar? Here is an easy five-step approach to “right-size” your recruitment marketing efforts.