Blog

Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.

Insight
10 Things to Do in Your First 100 Days as a New Employer Brand Professional
Apr 14, 2022
Apr 14, 2022
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Shannon Smedstad

10 Things to Do in Your First 100 Days as a New Employer Brand Professional

What should you do in your first 100 days on the job as a new employer brand professional? We've got 10 tips to help you hit the ground running.

Welcome Danielle Gizzo to #teamexaqueo!
Apr 5, 2022
Apr 5, 2022
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Tom Whittam

Welcome Danielle Gizzo to #teamexaqueo!

As an employer brand strategist at exaqueo, Danielle is looking forward to combining her extensive in-house marketing experience with her passion for people, their stories, and bringing one’s whole self to work, to help serve the world of employer branding.

3 Ways to #BreaktheBias in the Workplace
Mar 31, 2022
Mar 31, 2022
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Jordan Dunlap

3 Ways to #BreaktheBias in the Workplace

There are many ways to #breakthebias in your workplace, but we’ve got three key ways to get you started in order to make a real impact on the workplace landscape.

Welcome Mel Skadson to #teamexaqueo!
Mar 29, 2022
Mar 29, 2022
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Jazmyn Mijuskovic

Welcome Mel Skadson to #teamexaqueo!

Our newest addition to #teamexaqueo, Mel Skadson, shares what excites her about her role at exaqueo, what she’s learned so far, and a special quote that hangs in her home office.

Does Employer Brand Have a Seat at the Table? The Results Are In: Yes, Sort Of…
Apr 7, 2022
Mar 25, 2022
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Team exaqueo

Does Employer Brand Have a Seat at the Table? The Results Are In: Yes, Sort Of…

We revisit Mark's blog post from last week and review the results from the poll: Does Employer Brand Have a Seat at the Table?

One Question Employer Brand Professionals Must Answer
Mar 23, 2022
Mar 23, 2022
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Shannon Smedstad

One Question Employer Brand Professionals Must Answer

Do you know what makes your organization different? If not, it’s time to find out. Employer brand professionals need to know what makes your organization different in order to market and stand out to attract candidates. 

Does Employer Brand Have a Seat at the Table? Or Would We Rather Eat at the Bar?
Apr 7, 2022
Mar 17, 2022
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Team exaqueo

Does Employer Brand Have a Seat at the Table? Or Would We Rather Eat at the Bar?

We are asking our readers: does Employer Brand finally have its seat at the table? Are we on the waiting list? Or are we being asked if we’d rather eat at the bar?

Conversations, Relationships, and Employer Branding
Mar 30, 2022
Feb 28, 2022
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Shannon Smedstad

Conversations, Relationships, and Employer Branding

Conversations, produce rich qualitative insights that get closer to the "why" behind engagement survey data. And closer to understanding employees on a deeper level as people, as individuals.

Are Your Job Postings Turning Talent Away?
Feb 17, 2022
Feb 17, 2022
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Jazmyn Mijuskovic

Are Your Job Postings Turning Talent Away?

A job posting should paint a realistic picture of what it would be like to work in the role and be clear about the skills/experience required. It shouldn’t read like a legally-binding contractual agreement, nor should it serve as clickbait. 

What We Love About exaqueo
Feb 14, 2022
Feb 14, 2022
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Team exaqueo

What We Love About exaqueo

We asked our team members, “What do you love about working at exaqueo?"

Pay Raises Alone Won't Work
Jan 31, 2022
Jan 31, 2022
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Susan LaMotte

Pay Raises Alone Won't Work

Equitable pay: smart. Thinking pay will solve your talent problems right now? Not so much. Here's why pay raises alone won't solve your hiring problems.

Managing Your Employer Brand Through the Chaos
Apr 7, 2022
Jan 28, 2022
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Team exaqueo

Managing Your Employer Brand Through the Chaos

Managing your employer brand through chaotic times, such as these, does not have to be hopeless. We're here to remind you that "You got this."

Recognizing the Reason - MLK Day 2022
Jan 20, 2022
Jan 20, 2022
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Susan LaMotte

Recognizing the Reason - MLK Day 2022

This year, our employees made Monday a day “ON” instead of a day off, by reminding ourselves of the responsibility to take action toward doing better. Here is how some of our team members did just that. 

Employer Brand Blog - A Year in Review
Dec 23, 2021
Dec 23, 2021
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Team exaqueo

Employer Brand Blog - A Year in Review

Our team wrote many educational, industry-leading blog posts this year so we’ve featured our top three most read blog posts of 2021 here. 

Learning and Growing in 2021
Dec 23, 2021
Dec 14, 2021
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Team exaqueo

Learning and Growing in 2021

Here at exaqueo, we understand the importance of personal development and are thankful for the opportunity to continue our education in a variety of ways.

Breaking up Is Hard to Do in Employer Branding
Apr 7, 2022
Dec 1, 2021
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Team exaqueo

Breaking up Is Hard to Do in Employer Branding

Recently, General Electric, Toshiba, and Johnson & Johnson each announced that they will be breaking up into smaller companies. We address the question at hand, "What will happen to their respective employer brands?"

Our Team Shares Their Thanksgiving Traditions
Apr 7, 2022
Nov 25, 2021
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Jordan Dunlap

Our Team Shares Their Thanksgiving Traditions

Here at exaqueo, we understand that every employee is unique, and we celebrate those differences. We asked each exaqueo team member to share a bit about why they love Thanksgiving and how they celebrate it.

Discovering Adaptive’s Story with Shay Miller, Sr. Manager, Talent Acquisition at Adaptive Biotechnologies
Nov 16, 2021
Nov 16, 2021
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Team exaqueo

Discovering Adaptive’s Story with Shay Miller, Sr. Manager, Talent Acquisition at Adaptive Biotechnologies

Meet Shay Miller, Sr. Manager, Talent Acquisition at Adaptive Biotechnologies. Recently, we took some time to reflect on Shay’s experience working with exaqueo, building and launching the Adaptive Biotechnologies employer brand, “Discover Your Story.”

Ice Cream, Knot Tying, and a Heartfelt Thank You
Apr 7, 2022
Nov 11, 2021
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Team exaqueo

Ice Cream, Knot Tying, and a Heartfelt Thank You

Margaret Moellenberndt, BM2, United States Naval Reserves 1993-1999, and Employer Brand Strategist at exaqueo writes of her own experiences and about her passion for veteran hiring initiatives.

Welcome Shanah Gaskill to #teamexaqueo!
Sep 15, 2021
Sep 15, 2021
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Jaclyn Wollett

Welcome Shanah Gaskill to #teamexaqueo!

Shanah rejoins us as an Employer Brand Strategist, responsible for working closely with our clients, rolling up her sleeves to do research, and getting her hands dirty on all things employer brand.

Talent Attraction Tips from a Clemson Football Recruiter to Corporate Recruiters
Sep 3, 2021
Sep 3, 2021
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Jordan Dunlap

Talent Attraction Tips from a Clemson Football Recruiter to Corporate Recruiters

With the college football season kicking into high gear, now is a great time for corporate recruiters to take a couple notes from college football recruiters.

Beyond EVP: Employment Isn't a Product to Sell
Sep 1, 2021
Aug 31, 2021
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Susan LaMotte

Beyond EVP: Employment Isn't a Product to Sell

Talent acquisition and recruiting is seeing a struggle unlike any other. It's not a war for talent, it's a war for jobs. We've gotten desperate and there's no surprise as to why. It's time to go beyond EVP--stop selling employment as a product and start creating real employment relationships.

How Red Wing Shoe Company Is Redefining Workplace Flexibility in Manufacturing
Aug 17, 2021
Aug 17, 2021
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Shannon Smedstad

How Red Wing Shoe Company Is Redefining Workplace Flexibility in Manufacturing

Red Wing Shoe Company is forging a new path, offering a highly flexible work relationship, in order to respond to what people are wanting from work and life.

Billboards + Hiring: 4 Tips for HR Teams and Recruitment Marketers
Aug 13, 2021
Aug 12, 2021
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Shannon Smedstad

Billboards + Hiring: 4 Tips for HR Teams and Recruitment Marketers

Before you start lining highways across the country, here are four tips to take into consideration when you want to put up your next billboard.