Blog

Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.

Insight
Welcome Krista Gonzalez to #teamexaqueo!
Nov 18, 2022
Nov 18, 2022
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Jaclyn Wollett

Welcome Krista Gonzalez to #teamexaqueo!

Meet Krista, associate employer brand strategist at exaqueo. Krista looks forward to putting a spotlight on employees and sharing their stories during her time here at exaqueo.

Employee Health and Wellbeing and Why It Matters With Margaret Furniss
Nov 9, 2022
Nov 9, 2022
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Jordan Dunlap

Employee Health and Wellbeing and Why It Matters With Margaret Furniss

Margaret Furniss, Vice President, Wellbeing Strategy + Experience for Beemok Hospitality Collection (BHC) discusses her role, the importance of this work, and how employers can develop a solid foundation for successful workplace wellbeing programs.

Leaders Know Best Interview Series Pt. 1: Changes in Hiring Needs
Nov 2, 2022
Nov 2, 2022
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Team exaqueo

Leaders Know Best Interview Series Pt. 1: Changes in Hiring Needs

In part one of our second interview series, Susan LaMotte and Christina Lock sit down to discuss why hiring has changed forever and what businesses can do to meet hiring needs.

In Her Shoes Interview Series Pt. 1: Why Charleston, SC?
Nov 2, 2022
Oct 19, 2022
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Team exaqueo

In Her Shoes Interview Series Pt. 1: Why Charleston, SC?

Two women founders and CEOs of two of the fastest-growing companies in South Carolina sit down to discuss why Charleston, South Carolina was the chosen location to start and grow both companies.

The 5 Most Frequently Asked Questions About Employer Brand
Sep 28, 2022
Sep 28, 2022
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Emily Fritz

The 5 Most Frequently Asked Questions About Employer Brand

Our employer brand experts answer the five most frequently asked questions about employer brand.

Employers: Want Your People Back In The Office Five Days a Week? Pay and Pets May Help.
Sep 20, 2022
Sep 20, 2022
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Shannon Smedstad

Employers: Want Your People Back In The Office Five Days a Week? Pay and Pets May Help.

If you are currently working hybrid or fully virtual/remote, what would an employer need to do/offer you to entice you to work in the office 5 days a week?

What Quiet Quitting Really Means, and What You Should Do About It
Sep 8, 2022
Sep 2, 2022
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Jazmyn Mijuskovic

What Quiet Quitting Really Means, and What You Should Do About It

If you sift through all the noise about “quiet quitting,” you’ll learn that it’s not actually about people quitting their jobs at all. Rather, it’s about people not taking their jobs too seriously, and no longer going above and beyond the call of duty.

How Student Copywriters Helped Spectrum Scale Recruitment Marketing Needs
Aug 31, 2022
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Tom Whittam

How Student Copywriters Helped Spectrum Scale Recruitment Marketing Needs

To upskill the students, exaqueo developed a Train the Trainer workshop and comprehensive playbook. The guidebook covered job postings basics and elevated techniques, tools at the students’ disposal, and lessons centered around SEO, readability, gender bias, and job titles

exaqueo Debuts on the Inc. 5000 List
Aug 16, 2022
Aug 16, 2022
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Team exaqueo

exaqueo Debuts on the Inc. 5000 List

We are thrilled to announce that exaqueo has earned a coveted spot on the annual Inc. 5000, an exclusive list of America’s fastest-growing and most successful private companies.

Pride Tips for Employers From exaqueo’s DEI Expert
Jun 10, 2022
Jun 10, 2022
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Nina Madoo

Pride Tips for Employers From exaqueo’s DEI Expert

Things employers should keep in mind, how to best approach this month as an employer, and how employers can show support to people that identify as LGBTQ+.

Our interview with Peter Cappelli, Author of Will College Pay Off?
Jun 2, 2022
May 27, 2022
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Susan LaMotte

Our interview with Peter Cappelli, Author of Will College Pay Off?

Everything is about hiring, almost nothing about keeping talent.‍

10 Things to Do in Your First 100 Days as a New Employer Brand Professional
Apr 14, 2022
Apr 14, 2022
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Shannon Smedstad

10 Things to Do in Your First 100 Days as a New Employer Brand Professional

What should you do in your first 100 days on the job as a new employer brand professional? We've got 10 tips to help you hit the ground running.

Welcome Danielle Gizzo to #teamexaqueo!
Apr 5, 2022
Apr 5, 2022
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Tom Whittam

Welcome Danielle Gizzo to #teamexaqueo!

As an employer brand strategist at exaqueo, Danielle is looking forward to combining her extensive in-house marketing experience with her passion for people, their stories, and bringing one’s whole self to work, to help serve the world of employer branding.

3 Ways to #BreaktheBias in the Workplace
Mar 31, 2022
Mar 31, 2022
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Jordan Dunlap

3 Ways to #BreaktheBias in the Workplace

There are many ways to #breakthebias in your workplace, but we’ve got three key ways to get you started in order to make a real impact on the workplace landscape.

Welcome Mel Skadson to #teamexaqueo!
Mar 29, 2022
Mar 29, 2022
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Jazmyn Mijuskovic

Welcome Mel Skadson to #teamexaqueo!

Our newest addition to #teamexaqueo, Mel Skadson, shares what excites her about her role at exaqueo, what she’s learned so far, and a special quote that hangs in her home office.

Does Employer Brand Have a Seat at the Table? The Results Are In: Yes, Sort Of…
Apr 7, 2022
Mar 25, 2022
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Team exaqueo

Does Employer Brand Have a Seat at the Table? The Results Are In: Yes, Sort Of…

We revisit Mark's blog post from last week and review the results from the poll: Does Employer Brand Have a Seat at the Table?

One Question Employer Brand Professionals Must Answer
Mar 23, 2022
Mar 23, 2022
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Shannon Smedstad

One Question Employer Brand Professionals Must Answer

Do you know what makes your organization different? If not, it’s time to find out. Employer brand professionals need to know what makes your organization different in order to market and stand out to attract candidates. 

Does Employer Brand Have a Seat at the Table? Or Would We Rather Eat at the Bar?
Apr 7, 2022
Mar 17, 2022
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Team exaqueo

Does Employer Brand Have a Seat at the Table? Or Would We Rather Eat at the Bar?

We are asking our readers: does Employer Brand finally have its seat at the table? Are we on the waiting list? Or are we being asked if we’d rather eat at the bar?

Conversations, Relationships, and Employer Branding
Mar 30, 2022
Feb 28, 2022
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Shannon Smedstad

Conversations, Relationships, and Employer Branding

Conversations, produce rich qualitative insights that get closer to the "why" behind engagement survey data. And closer to understanding employees on a deeper level as people, as individuals.

Are Your Job Postings Turning Talent Away?
Feb 17, 2022
Feb 17, 2022
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Jazmyn Mijuskovic

Are Your Job Postings Turning Talent Away?

A job posting should paint a realistic picture of what it would be like to work in the role and be clear about the skills/experience required. It shouldn’t read like a legally-binding contractual agreement, nor should it serve as clickbait. 

What We Love About exaqueo
Feb 14, 2022
Feb 14, 2022
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Team exaqueo

What We Love About exaqueo

We asked our team members, “What do you love about working at exaqueo?"

Pay Raises Alone Won't Work
Jan 31, 2022
Jan 31, 2022
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Susan LaMotte

Pay Raises Alone Won't Work

Equitable pay: smart. Thinking pay will solve your talent problems right now? Not so much. Here's why pay raises alone won't solve your hiring problems.

Managing Your Employer Brand Through the Chaos
Apr 7, 2022
Jan 28, 2022
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Team exaqueo

Managing Your Employer Brand Through the Chaos

Managing your employer brand through chaotic times, such as these, does not have to be hopeless. We're here to remind you that "You got this."

Recognizing the Reason - MLK Day 2022
Jan 20, 2022
Jan 20, 2022
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Susan LaMotte

Recognizing the Reason - MLK Day 2022

This year, our employees made Monday a day “ON” instead of a day off, by reminding ourselves of the responsibility to take action toward doing better. Here is how some of our team members did just that.