Blog

Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.

Jun 1, 2020
Jun 2, 2020
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Team exaqueo

Espire Dental: Taking Care of Employees and Using Social Media to Showcase Culture

This feature on Espire demonstrates that during these uncertain times, our connections have become our most important asset.

Jun 1, 2020
Jun 1, 2020
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Team exaqueo

Freedom Mortgage Connects Employer Brand and Marketing in a Unique Role

We were thrilled to interview Brandon about his journey and hear his thoughts on the intersection of employer brand and marketing.

May 14, 2020
May 7, 2020
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Team exaqueo

Montage International: Three Pillars to Stay Connected

Like many in the industry, our client Montage International, a luxury hotel management company, has been severely impacted during these times.This environment for hospitality is challenging to say the least.

May 4, 2020
May 1, 2020
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Emily Fritz

Employers Still Struggling to Communicate Effectively to Candidates During COVID-19

After a month of rising unemployment numbers and dealing with business that is far from usual, we revisited the careers websites from our original list of 50 U.S. employers.

May 6, 2020
May 6, 2020
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Jaclyn Wollett

Planning and Communicating Effectively When Working From Home

Whether you’re new to overseeing virtual teams or you find yourself working from home for the first time, it’s important to understand how to manage time, communicate effectively, and feel connected to others.

Apr 30, 2020
Apr 30, 2020
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Team exaqueo

NorthRock Partners: Candidate Communications that Inform and Empathize

In the coming weeks, we’ll be putting organizations and leaders in the spotlight who are going above and beyond with their candidates and employees during these challenging times. First up is Lacey Stenson, Partner and Chief People Officer, at NorthRock Partners.

Apr 21, 2020
Apr 21, 2020
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Shannon Smedstad

7 Ways to Accelerate Hiring Efforts During #COVID19

COVID-19 took us by surprise, leaving millions and millions of people unemployed – including several of my own family members.

Apr 6, 2020
Apr 7, 2020
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Team exaqueo

3 Pieces of Brand Advice When Communicating During COVID-19

Communicating during a crisis is hard. While none of us have experienced COVID-19 before, many of us in HR and employer branding have gone through other crises and we know one thing is for sure—what you do now and how you communicate it, will have a lasting impact on your brand.

Apr 2, 2020
Mar 31, 2020
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Susan LaMotte

Surviving a Career Crisis: Lessons from the Trenches

The CEO of FORNASH, a fashion accessory company, Stephanie Fornash's business has all but dried up right now. When I checked in to see how she was faring, turns out she's helping with the crisis. When you've already had your career obliterated by the economy before, you have some great advice.

Mar 31, 2020
Mar 30, 2020
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Emily Fritz

Business as Usual is Gone: Employer Brand in the Time of COVID-19

A crisis is a true test of loyalty, confidence, and the human spirit. Will your brand be positively or negatively remembered for how you treated employees during COVID-19?

Mar 26, 2020
Mar 26, 2020
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Shannon Smedstad

Nearly 75 Percent of Employers Are Not Maximizing Use of This Communications Channel During COVID-19

Are organizations communicating about COVID-19’s impact on hiring and the candidate experience? The exaqueo team reviewed 50 career websites of some of the largest employers in the United States to find out. 

Apr 23, 2020
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Team exaqueo

COVID-19: How Employer Brand Professionals Can Make a Lasting Difference

Coronavirus will become a defining moment for many of us. As an employer branding professional or talent acquisition leader, how you handle your role during this time will have a lasting effect. Whether it’s positive or negative, is yet to be determined.

Mar 26, 2020
Mar 6, 2020
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Team exaqueo

TikTok Ya Don’t (or do) Stop

We do know that employer brand can’t be about a bandwagon approach, jumping from something shiny to the next. To be successful, we have to be data driven, strategic, and consistent.

Apr 23, 2020
Feb 28, 2020
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Team exaqueo

Amid Coronavirus Fears, How to Support New Remote Workers

Here at exaqueo, we have been a fully-remote team since 2011 and some of our team members have been remote for decades. Getting comfortable with working from home and shifting to this kind-of-policy isn’t a quick change. It requires thought and purpose, even if the decision has to be made quickly.

Mar 1, 2020
Feb 26, 2020
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Susan LaMotte

Make Your Employer Brand Weird

We’re failing at hiring because we’re catering to the masses.

Mar 16, 2020
Feb 19, 2020
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Shannon Smedstad

3 Big Ideas to Start Improving Your Candidate Experience #CandEx

Every organization should have a true understanding of the candidate experience journey from the candidate's perspective, and a strategic plan to bring the best experience to life.

Mar 16, 2020
Feb 14, 2020
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Team exaqueo

The Employer Brands We Love and People Who Inspire #EBLove

Working in the employer brand industry has come a long way since Simon Barrow first coined the term “employer brand” in 1996. Today’s employer brand professionals are adept strategists and communicators dedicated to helping people understand the meaning of work.

Feb 5, 2020
Feb 5, 2020
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Team exaqueo

The LIST: What’s Inspiring Us Right Now

Time for another LIST! Here at exaqueo, we are always looking for ways to be inspired. We’ve pulled together a list of what we’re reading (or listening to) now and hope you’ll find inspiration as well. 

Jan 27, 2020
Jan 27, 2020
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Team exaqueo

Meet Our Team: The Brains and Inner Beauty of exaqueo

Buns and bees aside, when I started working at exaqueo, I knew it was something special. Three years later and I want the world to know just how amazing this team is. A former colleague once called #teamexaqueo the “hardest working team in HR.”

Jan 21, 2020
Jan 21, 2020
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The Top 4 Takeaways From Candidate Experience Day 2020

We had so much fun partnering with the Talent Board and talking all things #candidateexperience during the first-ever #CandExperienceDay2020 Twitter chat. In case you missed it, here are the top themes discussed during the chat.

Jan 15, 2020
Jan 15, 2020
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Susan LaMotte

Developing a Candidate Experience Strategy and Understanding for the Future

In partnership with industry leaders at the Talent Board, CareerXRoads, and others, exaqueo has stewarded the development of a candidate experience model for the future. It includes a full employment lifecycle and strategy map for candidate experience with a measurement methodology anyone can use.

Jan 16, 2020
Jan 14, 2020
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Alignment and Employer Brand: Why it Matters to Candidates and Employees

Essentially, alignment is our “inner applause.” It’s the moment we know that the work we do is pointed to something bigger and greater than ourselves. We achieve alignment when our work fits within our core personal values

Jan 7, 2020
Jan 7, 2020
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Shannon Smedstad

Quiz: Is Your Candidate Experience Just Satisfactory? #CandExperienceDay2020

Today’s candidates evaluate organizations as employers by what they hear, read, see, and experience. And they want the candidate experience to feel a lot more like the consumer experiences they are now accustomed to.

Jan 1, 2020
Dec 20, 2019
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Alyssa Bani

Why Renovating a Home Is like Building an Employer Brand

From purchasing a home to renovating it, this past year has been full of lessons learned. Looking back, I've realized there are many parallels between renovating a house and building an employer brand.