Blog

Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.

Sep 15, 2021
Sep 15, 2021
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Jaclyn Wollett

Welcome Shanah Gaskill to #teamexaqueo!

Shanah rejoins us as an Employer Brand Strategist, responsible for working closely with our clients, rolling up her sleeves to do research, and getting her hands dirty on all things employer brand.

Sep 3, 2021
Sep 3, 2021
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Jordan Dunlap

Talent Attraction Tips from a Clemson Football Recruiter to Corporate Recruiters

With the college football season kicking into high gear, now is a great time for corporate recruiters to take a couple notes from college football recruiters.

Sep 1, 2021
Aug 31, 2021
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Susan LaMotte

Beyond EVP: Employment Isn't a Product to Sell

Talent acquisition and recruiting is seeing a struggle unlike any other. It's not a war for talent, it's a war for jobs. We've gotten desperate and there's no surprise as to why. It's time to go beyond EVP--stop selling employment as a product and start creating real employment relationships.

Aug 17, 2021
Aug 17, 2021
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Shannon Smedstad

How Red Wing Shoe Company Is Redefining Workplace Flexibility in Manufacturing

Red Wing Shoe Company is forging a new path, offering a highly flexible work relationship, in order to respond to what people are wanting from work and life.

Aug 13, 2021
Aug 12, 2021
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Shannon Smedstad

Billboards + Hiring: 4 Tips for HR Teams and Recruitment Marketers

Before you start lining highways across the country, here are four tips to take into consideration when you want to put up your next billboard.

Jul 28, 2021
Jul 28, 2021
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Susan LaMotte

Beyond EVP: The Future of Employer Brand

The past 18 months have only accelerated the fact that employment is no longer a simple exchange of pay and benefits for work. When we brand and market employment as a contract, we ignore the importance of the complex relationship employees have with work. It's time to evolve beyond EVP.

Jul 21, 2021
Jul 21, 2021
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Jennifer Wienke

Welcome Jordan Dunlap to #teamexaqueo!

Jordan joins us as our Growth and Marketing Coordinator, responsible for supporting the business development, marketing, and company operations of our team.

Jul 14, 2021
Jul 14, 2021
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Team exaqueo

Don’t forget! Tune into TA Week to hear our very own founder + CEO, Susan LaMotte, give a Talent Acquisition State of the Union as keynote speaker

Interested in learning more about this session? We've got all the details right here!

Jul 1, 2021
Jul 7, 2021
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Emily Fritz

No More Normal: 3 Commitments for Employers to Make in the Post-Pandemic Workplace

We're never going back to "normal." And what is "normal" anyway? The COVID-19 pandemic has forever changed the workplace, leaving organizations to rethink how they do work. Here are three things employers should commit to as they adjust and try to navigate this post-pandemic era.

Jun 30, 2021
Jun 29, 2021
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Team exaqueo

In Their Shoes: exaqueo Research Study Informs Gen Z Early Career Recruitment

NEW! exaqueo releases data & insights from latest study on Gen Z Early Career Recruitment, uncovering what is most important to these early careerists; how today’s world is influencing them, where they spend their time, who & what are driving their behaviors & attitudes toward work, & more!

Jun 22, 2021
Jun 17, 2021
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Jaclyn Wollett

10 Questions with Allison Kruse, Global Employer Brand Leader at Baxter

“This is where...” gives us a platform to tell our story. I’m floored by how many people are openly sharing their perspectives, using “This is where...” as a springboard.

Jun 3, 2021
Jun 2, 2021
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Shannon Smedstad

Who’s The Most Important Partner on Your Employer Brand Journey? Hint: It Isn’t Marketing

Now, as I look at this list, I can’t help but wonder if the most important partner is not represented.

May 6, 2021
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Alyssa Bani

Supporting Mothers’ Return to Work After Maternity Leave

Here are eight ways companies can help support mothers returning to work from maternity leave.

Apr 22, 2021
Apr 22, 2021
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Tom Whittam

How to Navigate Your Organization to Build Its Employer Brand

There are so many teams and partners in an organization that can help amplify the employer brand message. They can be your champions, influencers, advocates. It’s up to you to create those connections.

Apr 25, 2021
Apr 22, 2021
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Jazmyn Mijuskovic

10 Things Employer Brand Professionals Wanted To Be When They Grew Up

Recently, we asked employer brand professionals what they once dreamed of becoming and how it relates to their job today. From hockey player to librarian, here’s what they shared.

Apr 19, 2021
Apr 19, 2021
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Team exaqueo

5 Books To Inspire and Shape Your Thinking #WorldBookDay

In honor of the bookworms on our team, the new employer brand pros, and the World Book Day holiday, here is our 2021 list of book recommendations.

Apr 9, 2021
Apr 9, 2021
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Team exaqueo

exaqueo Celebrates Client Appreciation Week and 10 Years of Service #exaqueo10

For the past decade, it’s been our mission to help clients tell the true story of their organizations’ employment experience. And we know, without our clients, there’d be no exaqueo. They are part of our story.

Mar 22, 2021
Mar 22, 2021
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Shannon Smedstad

From Retail to FinTech: 6 Companies Hiring Right Now Across the U.S.

Shining a spotlight on a diverse group of organizations that collectively have more than 1,200 jobs open in the United States right now.

Mar 8, 2021
Mar 10, 2021
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Shannon Smedstad

10 Questions with Jennifer Beyer, Employer Brand Lead and Future Maker at Fannie Mae

Jennifer Beyer is no stranger to the world of employer brand and recruitment marketing. Currently, she is in the midst of launching Fannie Mae’s new employer brand, “Future Makers,” which is strategically aligned to data-backed employer brand pillars.

Mar 3, 2021
Mar 3, 2021
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Shannon Smedstad

Need Employee Photos? How to Safely Coordinate an On-site Photoshoot During a Pandemic

The global pandemic hasn’t eliminated the need for employee stories and images. In fact, it’s accelerated their importance. Showing the human side of your organization has never been more critical as candidates look to find a place where they’ll feel welcomed, supported. and safe.

Feb 9, 2021
Feb 9, 2021
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Shannon Smedstad

4 Important Ways to Bring Employer Brand + Diversity, Equity, and Inclusion Together #DEI

Employer brand and DEI should co-exist at every turn, not exist in separate silos. Now, more than ever, employer brand professionals need to see these functions as two threads in the same fabric.

Jan 26, 2021
Jan 26, 2021
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Shannon Smedstad

Using Workforce Insights to Rethink the Post-Pandemic Employee Experience

Knowing how to redefine your organization’s employee experience means going straight to the source: your employees.

Jan 22, 2021
Jan 21, 2021
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Susan LaMotte

Find Your Employer Brand Lessons Learned #TAWeek

If there were ever a time for looking for the silver lining, it's now. This is especially true at next week's Global Talent Acquisition Week where lessons learned and looks ahead will be on full display.

Feb 13, 2021
Jan 17, 2021
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Susan LaMotte

A Love Letter to Our Clients

Dear Clients: before we get too far into 2021, let me be clear about what we do, why we serve you, and what you mean to us: everything.