Blog

Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.

May 6, 2021
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Alyssa Bani

Supporting Mothers’ Return to Work After Maternity Leave

Here are eight ways companies can help support mothers returning to work from maternity leave.

Apr 22, 2021
Apr 22, 2021
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Tom Whittam

How to Navigate Your Organization to Build Its Employer Brand

There are so many teams and partners in an organization that can help amplify the employer brand message. They can be your champions, influencers, advocates. It’s up to you to create those connections.

Apr 25, 2021
Apr 22, 2021
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Jazmyn Mijuskovic

10 Things Employer Brand Professionals Wanted To Be When They Grew Up

Recently, we asked employer brand professionals what they once dreamed of becoming and how it relates to their job today. From hockey player to librarian, here’s what they shared.

Apr 19, 2021
Apr 19, 2021
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Team exaqueo

5 Books To Inspire and Shape Your Thinking #WorldBookDay

In honor of the bookworms on our team, the new employer brand pros, and the World Book Day holiday, here is our 2021 list of book recommendations.

Apr 9, 2021
Apr 9, 2021
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Team exaqueo

exaqueo Celebrates Client Appreciation Week and 10 Years of Service #exaqueo10

For the past decade, it’s been our mission to help clients tell the true story of their organizations’ employment experience. And we know, without our clients, there’d be no exaqueo. They are part of our story.

Mar 22, 2021
Mar 22, 2021
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Shannon Smedstad

From Retail to FinTech: 6 Companies Hiring Right Now Across the U.S.

Shining a spotlight on a diverse group of organizations that collectively have more than 1,200 jobs open in the United States right now.

Mar 8, 2021
Mar 10, 2021
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Shannon Smedstad

10 Questions with Jennifer Beyer, Employer Brand Lead and Future Maker at Fannie Mae

Jennifer Beyer is no stranger to the world of employer brand and recruitment marketing. Currently, she is in the midst of launching Fannie Mae’s new employer brand, “Future Makers,” which is strategically aligned to data-backed employer brand pillars.

Mar 3, 2021
Mar 3, 2021
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Shannon Smedstad

Need Employee Photos? How to Safely Coordinate an On-site Photoshoot During a Pandemic

The global pandemic hasn’t eliminated the need for employee stories and images. In fact, it’s accelerated their importance. Showing the human side of your organization has never been more critical as candidates look to find a place where they’ll feel welcomed, supported. and safe.

Feb 9, 2021
Feb 9, 2021
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Shannon Smedstad

4 Important Ways to Bring Employer Brand + Diversity, Equity, and Inclusion Together #DEI

Employer brand and DEI should co-exist at every turn, not exist in separate silos. Now, more than ever, employer brand professionals need to see these functions as two threads in the same fabric.

Jan 26, 2021
Jan 26, 2021
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Shannon Smedstad

Using Workforce Insights to Rethink the Post-Pandemic Employee Experience

Knowing how to redefine your organization’s employee experience means going straight to the source: your employees.

Jan 22, 2021
Jan 21, 2021
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Susan LaMotte

Find Your Employer Brand Lessons Learned #TAWeek

If there were ever a time for looking for the silver lining, it's now. This is especially true at next week's Global Talent Acquisition Week where lessons learned and looks ahead will be on full display.

Feb 13, 2021
Jan 17, 2021
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Susan LaMotte

A Love Letter to Our Clients

Dear Clients: before we get too far into 2021, let me be clear about what we do, why we serve you, and what you mean to us: everything.

Jan 16, 2021
Jan 14, 2021
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Emily Fritz

5 Ways Employers Can Prioritize People in 2021

As you further develop your 2021 people strategy, here are five ways employers can prioritize people and ensure they are set-up for success.

Dec 28, 2020
Dec 28, 2020
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Shannon Smedstad

2020 Changed Your Employment Experience. What’s Your New Story?

COVID-19’s impact on the world of work is without question. The big question employer brand leaders need to ask themselves is: How will our organization show up in the labor market? 

Dec 24, 2020
Dec 23, 2020
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Emily Fritz

2021 Employer Brand Predictions and Trends

It’s safe to say that this year did not go as planned. So what will 2021 bring? ‍I’ve tapped into team exaqueo’s more than 150 years of combined HR, marketing, and employer brand experience to compile our best employer brand predictions for the New Year.

Dec 21, 2020
Dec 21, 2020
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Team exaqueo

Lessons from 2020 by Anthony Chidoro at Lyft

In the second post of our blog series called Lessons from 2020, hear from Anthony Chidoro is the Communications, Branding, and Development Lead at Lyft.

Dec 14, 2020
Dec 14, 2020
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Team exaqueo

Lessons from 2020 by Kerry Noone at CVS Health

We are all counting down to the end of 2020. In our first post in our blog series called Lessons from 2020, hear from Kerry Noone, Director of Recruitment Marketing & Advertising at CVS Health, as she reflects on the year, how she navigated change, and her aspirations for the New Year.

Dec 4, 2020
Dec 4, 2020
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Jazmyn Mijuskovic

Best Gifts For the At-Home Worker

Have you started your holiday shopping? If you have friends or family members who are now working from home, check out our list of must-have #WFH essentials for those working at home.

Nov 15, 2020
Nov 9, 2020
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Susan LaMotte

The Content Puzzle

My son came bursting into my room: "Mom! One of my puzzle pieces doesn't fit!" Puzzles tell a story--from the first to the last, each piece matters, a journey of complexity that leads to the bigger picture. A journey every content marketer is on every day. 

Sep 3, 2020
Sep 3, 2020
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Emily Fritz

Welcome Tom Whittam to #teamexaqueo!

Tom joins us as an Associate Employer Brand Strategist, responsible for telling the authentic, real, and diverse stories of our clients

Sep 3, 2020
Sep 2, 2020
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Jaclyn Wollett

Welcome Jazmyn to #teamexaqueo!

Jazmyn joins us as an associate employer brand strategist, responsible for providing valuable support to projects, both strategically and tactically, including engagement with clients as well as employer brand consulting and content development.

Aug 13, 2020
Aug 13, 2020
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Emily Fritz

Insight Gained and Connections Made Virtually at EBrandCon and SRSC

If you missed this informative three-day virtual event, we pulled together some of the tweets from the conference to give you insight into what was shared.

Jul 24, 2020
Jul 24, 2020
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Emily Fritz

EBrandCon 2020 Virtual: Gain Employer Brand Expertise from Your Home

EBrandCon holds a special place in the hearts and minds of #teamexaqueo. We’ve been attending this conference for nearly five years. Last year, we had fun exploring San Diego and learning from fellow employer brand professionals.

Jun 26, 2020
Jun 26, 2020
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Adrienne Betenbaugh

Highlights from our Global Diversity, Equity, and Inclusion Training

DEI shouldn’t sit in a silo. As we are seeing now more than ever, organizations are being held accountable, and consumers and employees are looking for action.