Blog

Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.

Insight
Breaking up Is Hard to Do in Employer Branding
Dec 1, 2021
Dec 1, 2021
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D. Mark Hornung

Breaking up Is Hard to Do in Employer Branding

Recently, General Electric, Toshiba, and Johnson & Johnson each announced that they will be breaking up into smaller companies. We address the question at hand, "What will happen to their respective employer brands?"

Our Team Shares Their Thanksgiving Traditions
Nov 24, 2021
Nov 25, 2021
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Jordan Dunlap

Our Team Shares Their Thanksgiving Traditions

Here at exaqueo, we understand that every employee is unique, and we celebrate those differences. We asked each exaqueo team member to share a bit about why they love Thanksgiving and how they celebrate it.

Discovering Adaptive’s Story with Shay Miller, Sr. Manager, Talent Acquisition at Adaptive Biotechnologies
Nov 16, 2021
Nov 16, 2021
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Team exaqueo

Discovering Adaptive’s Story with Shay Miller, Sr. Manager, Talent Acquisition at Adaptive Biotechnologies

Meet Shay Miller, Sr. Manager, Talent Acquisition at Adaptive Biotechnologies. Recently, we took some time to reflect on Shay’s experience working with exaqueo, building and launching the Adaptive Biotechnologies employer brand, “Discover Your Story.”

Ice Cream, Knot Tying, and a Heartfelt Thank You
Nov 11, 2021
Nov 11, 2021
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Margaret Moellenberndt

Ice Cream, Knot Tying, and a Heartfelt Thank You

Margaret Moellenberndt, BM2, United States Naval Reserves 1993-1999, and Employer Brand Strategist at exaqueo writes of her own experiences and about her passion for veteran hiring initiatives.

Welcome Mark Hornung to #teamexaqueo!
Oct 1, 2021
Sep 27, 2021
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Shanah Gaskill

Welcome Mark Hornung to #teamexaqueo!

Mark joins us as a Senior Brand Strategist, responsible for working with clients to help them create holistic employee and candidate experiences. He brings more than twenty years of helping employers discover, articulate, and communicate their employer brands.

Welcome Margaret Moellenberndt to #teamexaqueo!
Sep 21, 2021
Sep 21, 2021
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Jazmyn Mijuskovic

Welcome Margaret Moellenberndt to #teamexaqueo!

Margaret joins us as a brand strategist, where she’ll be supporting some of our clients’ greatest needs in attracting, retaining, and engaging talent.

Welcome Shanah Gaskill to #teamexaqueo!
Sep 15, 2021
Sep 15, 2021
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Jaclyn Wollett

Welcome Shanah Gaskill to #teamexaqueo!

Shanah rejoins us as an Employer Brand Strategist, responsible for working closely with our clients, rolling up her sleeves to do research, and getting her hands dirty on all things employer brand.

Talent Attraction Tips from a Clemson Football Recruiter to Corporate Recruiters
Sep 3, 2021
Sep 3, 2021
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Jordan Dunlap

Talent Attraction Tips from a Clemson Football Recruiter to Corporate Recruiters

With the college football season kicking into high gear, now is a great time for corporate recruiters to take a couple notes from college football recruiters.

Beyond EVP: Employment Isn't a Product to Sell
Sep 1, 2021
Aug 31, 2021
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Susan LaMotte

Beyond EVP: Employment Isn't a Product to Sell

Talent acquisition and recruiting is seeing a struggle unlike any other. It's not a war for talent, it's a war for jobs. We've gotten desperate and there's no surprise as to why. It's time to go beyond EVP--stop selling employment as a product and start creating real employment relationships.

How Red Wing Shoe Company Is Redefining Workplace Flexibility in Manufacturing
Aug 17, 2021
Aug 17, 2021
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Shannon Smedstad

How Red Wing Shoe Company Is Redefining Workplace Flexibility in Manufacturing

Red Wing Shoe Company is forging a new path, offering a highly flexible work relationship, in order to respond to what people are wanting from work and life.

Billboards + Hiring: 4 Tips for HR Teams and Recruitment Marketers
Aug 13, 2021
Aug 12, 2021
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Shannon Smedstad

Billboards + Hiring: 4 Tips for HR Teams and Recruitment Marketers

Before you start lining highways across the country, here are four tips to take into consideration when you want to put up your next billboard.

Beyond EVP: The Future of Employer Brand
Jul 28, 2021
Jul 28, 2021
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Susan LaMotte

Beyond EVP: The Future of Employer Brand

The past 18 months have only accelerated the fact that employment is no longer a simple exchange of pay and benefits for work. When we brand and market employment as a contract, we ignore the importance of the complex relationship employees have with work. It's time to evolve beyond EVP.

Welcome Jordan Dunlap to #teamexaqueo!
Jul 21, 2021
Jul 21, 2021
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Jennifer Wienke

Welcome Jordan Dunlap to #teamexaqueo!

Jordan joins us as our Growth and Marketing Coordinator, responsible for supporting the business development, marketing, and company operations of our team.

Don’t forget! Tune into TA Week to hear our very own founder + CEO, Susan LaMotte, give a Talent Acquisition State of the Union as keynote speaker
Jul 14, 2021
Jul 14, 2021
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Team exaqueo

Don’t forget! Tune into TA Week to hear our very own founder + CEO, Susan LaMotte, give a Talent Acquisition State of the Union as keynote speaker

Interested in learning more about this session? We've got all the details right here!

No More Normal: 3 Commitments for Employers to Make in the Post-Pandemic Workplace
Jul 1, 2021
Jul 7, 2021
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Emily Fritz

No More Normal: 3 Commitments for Employers to Make in the Post-Pandemic Workplace

We're never going back to "normal." And what is "normal" anyway? The COVID-19 pandemic has forever changed the workplace, leaving organizations to rethink how they do work. Here are three things employers should commit to as they adjust and try to navigate this post-pandemic era.

In Their Shoes: exaqueo Research Study Informs Gen Z Early Career Recruitment
Jun 30, 2021
Jun 29, 2021
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Team exaqueo

In Their Shoes: exaqueo Research Study Informs Gen Z Early Career Recruitment

NEW! exaqueo releases data & insights from latest study on Gen Z Early Career Recruitment, uncovering what is most important to these early careerists; how today’s world is influencing them, where they spend their time, who & what are driving their behaviors & attitudes toward work, & more!

10 Questions with Allison Kruse, Global Employer Brand Leader at Baxter
Jun 22, 2021
Jun 17, 2021
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Jaclyn Wollett

10 Questions with Allison Kruse, Global Employer Brand Leader at Baxter

“This is where...” gives us a platform to tell our story. I’m floored by how many people are openly sharing their perspectives, using “This is where...” as a springboard.

Who’s The Most Important Partner on Your Employer Brand Journey? Hint: It Isn’t Marketing
Jun 3, 2021
Jun 2, 2021
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Shannon Smedstad

Who’s The Most Important Partner on Your Employer Brand Journey? Hint: It Isn’t Marketing

Now, as I look at this list, I can’t help but wonder if the most important partner is not represented.

Supporting Mothers’ Return to Work After Maternity Leave
May 6, 2021
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Alyssa Bani

Supporting Mothers’ Return to Work After Maternity Leave

Here are eight ways companies can help support mothers returning to work from maternity leave.

How to Navigate Your Organization to Build Its Employer Brand
Apr 22, 2021
Apr 22, 2021
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Tom Whittam

How to Navigate Your Organization to Build Its Employer Brand

There are so many teams and partners in an organization that can help amplify the employer brand message. They can be your champions, influencers, advocates. It’s up to you to create those connections.

10 Things Employer Brand Professionals Wanted To Be When They Grew Up
Apr 25, 2021
Apr 22, 2021
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Jazmyn Mijuskovic

10 Things Employer Brand Professionals Wanted To Be When They Grew Up

Recently, we asked employer brand professionals what they once dreamed of becoming and how it relates to their job today. From hockey player to librarian, here’s what they shared.

5 Books To Inspire and Shape Your Thinking #WorldBookDay
Apr 19, 2021
Apr 19, 2021
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Team exaqueo

5 Books To Inspire and Shape Your Thinking #WorldBookDay

In honor of the bookworms on our team, the new employer brand pros, and the World Book Day holiday, here is our 2021 list of book recommendations.

exaqueo Celebrates Client Appreciation Week and 10 Years of Service #exaqueo10
Apr 9, 2021
Apr 9, 2021
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Team exaqueo

exaqueo Celebrates Client Appreciation Week and 10 Years of Service #exaqueo10

For the past decade, it’s been our mission to help clients tell the true story of their organizations’ employment experience. And we know, without our clients, there’d be no exaqueo. They are part of our story.

From Retail to FinTech: 6 Companies Hiring Right Now Across the U.S.
Mar 22, 2021
Mar 22, 2021
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Shannon Smedstad

From Retail to FinTech: 6 Companies Hiring Right Now Across the U.S.

Shining a spotlight on a diverse group of organizations that collectively have more than 1,200 jobs open in the United States right now.