Blog

Employer Brand Insights

Don't miss the latest from exaqueo's experts including industry news and trends, insights from our research, client work, and lessons learned.

Insight
The Role of Brand Hierarchy in Building a Consistent Employer Brand
Sep 17, 2024
Sep 17, 2024
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Emily Fritz

The Role of Brand Hierarchy in Building a Consistent Employer Brand

In a multi-brand organization, defining your employer brand can be challenging. Explore how brand hierarchy can provide clarity and attract top talent.

Talent Marketing in Asia: Uncovering Cultural Nuances to Drive Strategy
Sep 3, 2024
Sep 3, 2024
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Shannon Smedstad

Talent Marketing in Asia: Uncovering Cultural Nuances to Drive Strategy

Discover how understanding cultural nuances can drive your talent marketing strategy. Read about our recent client engagement and the key insights we uncovered.

GEO is the New SEO, and It Will Drive the Future of Your Careers Website
Aug 20, 2024
Aug 20, 2024
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GEO is the New SEO, and It Will Drive the Future of Your Careers Website

A new discipline is emerging. The shift from SEO to GEO necessitates a strategic overhaul for website owners. Let's explore what's changing in this new world of search.

Internal Communications: The Value of a Data-Driven Strategy
Aug 12, 2024
Aug 12, 2024
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Internal Communications: The Value of a Data-Driven Strategy

Welcome back to our internal communications blog series! For part two, Jazmyn sits down with her colleague Mark to discuss internal communications strategies and the value workforce research can have on stronger employee engagement.

Unlocking the Secrets of Employer Branding in Government Contracting
Aug 6, 2024
Aug 6, 2024
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Shannon Smedstad

Unlocking the Secrets of Employer Branding in Government Contracting

Standing out in the government contracting sector is no small feat. Here's how to craft an authentic employer brand that differentiates.

Balancing Aspiration and Authenticity in Your Employer Brand
Aug 1, 2024
Aug 1, 2024
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Balancing Aspiration and Authenticity in Your Employer Brand

Your employer brand speaks not just to candidates, but also to employees; your goals are not just hiring, but also retention. An effective employer brand must be grounded in the truth and pave the way for long-term relationships with your employees.

5 Questions You Need to Ask to Secure Next Year’s Employer Brand Budget
Jul 30, 2024
Jul 30, 2024
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5 Questions You Need to Ask to Secure Next Year’s Employer Brand Budget

The budget you seek to build your team, secure vital tools, and do the work you know makes a difference is built on fully understanding the business objectives of your company and executives.

Internal Communications: Your Essential Employer Brand Partner
Jul 10, 2024
Jul 10, 2024
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Internal Communications: Your Essential Employer Brand Partner

Employer branding isn’t just about attracting talent—it’s about retaining employees by delivering on commitments you’ve made to them. Internal communications ensures that your employer brand message resonates within the organization.

Reimagining Diversity and Inclusion Annual Reports: Making Employee Voices Heard
Jun 24, 2024
Jun 24, 2024
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Shannon Smedstad

Reimagining Diversity and Inclusion Annual Reports: Making Employee Voices Heard

How can D&I reports better resonate with employees? Explore our innovative strategies, including snackable content, showcasing real stories, and interactive features.

How Pay Transparency Laws Affect Your Employer Brand
Jun 14, 2024
Jun 14, 2024
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Team exaqueo

How Pay Transparency Laws Affect Your Employer Brand

Based on the current momentum across multiple states, pay transparency is likely to become required by law in an increasing number of locations across the United States. How does this affect your employer brand?

From Crisis to Confidence: Recruitment Marketing in a Climate of Downsizing
Jun 11, 2024
Jun 11, 2024
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Shannon Smedstad

From Crisis to Confidence: Recruitment Marketing in a Climate of Downsizing

We share six best practices and examples for recruitment marketing during reduced hiring or a reduction in force.

Growing With AI
May 6, 2024
May 6, 2024
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Growing With AI

Are you keeping pace with the AI revolution? Unlock the potential of a growth mindset in the age of AI by taking three specific steps.

Stay Curious: Top 3 Takeaways from Talent Acquisition Week 2024
Feb 22, 2024
Feb 22, 2024
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Emily Fritz

Stay Curious: Top 3 Takeaways from Talent Acquisition Week 2024

Talent Acquisition Week 2024 offered invaluable insights into the ever-evolving world of talent acquisition and employer branding. We share our top three takeaways with you here.

Candidate Experience Is Greater Than a Hiring Process
Feb 9, 2024
Feb 9, 2024
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Shannon Smedstad

Candidate Experience Is Greater Than a Hiring Process

Is your hiring process engaging candidates? It's time to shift from a rote process to a captivating experience. Learn why the candidate experience matters more than ever.

Big Idea 2024: Tracking the Employer Brand Health of Your Organization
Dec 19, 2023
Dec 19, 2023
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Shannon Smedstad

Big Idea 2024: Tracking the Employer Brand Health of Your Organization

Jon Wenglikowski, managing director of exaqueo's Workforce Insight practice, highlights the parallels between consumer and employer brand health.

Adding AI To Your Team
Nov 30, 2023
Nov 30, 2023
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Adding AI To Your Team

How can AI become a useful fixture in the workplace? Click here for 4 insights gleaned from a recent study of generative AI in the workplace.

Join exaqueo at Talent Acquisition Week 2024
Nov 15, 2023
Nov 15, 2023
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Team exaqueo

Join exaqueo at Talent Acquisition Week 2024

exaqueo is headed back to Talent Acquisition Week 2024 in San Diego! You won't want to miss our engaging panel discussion to gain a deeper understanding of how to successfully navigate stakeholder and organizational challenges when launching and managing an authentic employer brand.

Five Things to Get the Budget and Buy-in You Need for Success
Feb 9, 2024
Oct 16, 2023
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Team exaqueo

Five Things to Get the Budget and Buy-in You Need for Success

Delivering ROI is one of the most impactful things you can do as an Employer Brand leader, and managing your budget effectively is a big part of that.

MarketAxess wants you to “Take Us There”
Sep 21, 2023
Sep 21, 2023
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MarketAxess wants you to “Take Us There”

Meet Bari Polay, Head of Employer Brand at MarketAxess. Recently, we took some time to reflect on Bari's experience working with exaqueo, building and launching the MarketAxess employer brand, “Take Us There.”

Activating Your Employer Brand? 6 Tips Inspired by a Big 10 University
Aug 24, 2023
Aug 24, 2023
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Shannon Smedstad

Activating Your Employer Brand? 6 Tips Inspired by a Big 10 University

It's clear that sports teams and colleges are leaders when it comes to branding. So why not take some notes from them to inspire your employer brand activation?

exaqueo Earns Spot on Inc. 5000 for Second Consecutive Year
Aug 16, 2023
Aug 15, 2023
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Team exaqueo

exaqueo Earns Spot on Inc. 5000 for Second Consecutive Year

For the second consecutive year, exaqueo has earned a coveted spot on the annual Inc. 5000 list, an exclusive list of America’s fastest-growing and most successful private companies.

Getting Creative with AI
Jul 27, 2023
Jul 27, 2023
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Getting Creative with AI

Although generative AI may dominate online content production in the future, it should be used strategically to enhance human creativity rather than replace it entirely.

exaqueo is back at Talent Acquisition Week Virtual 2023
Jul 12, 2023
Jul 12, 2023
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Team exaqueo

exaqueo is back at Talent Acquisition Week Virtual 2023

Join us July 17-21, 2023 for the leading independent talent acquisition event and use our unique discount code to register!

Building an Employer Brand Social Media Strategy in 4 Simple Steps
Jun 22, 2023
Jun 22, 2023
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Team exaqueo

Building an Employer Brand Social Media Strategy in 4 Simple Steps

Get ready for higher engagement rates! Learn how to create closer connections with potential candidates on social media by following these four simple steps.