Blog

At exaqueo, we’re in the business of storytelling. And this week, we’re turning the spotlight on the incredible people and organizations who trust us to tell theirs.

The strongest employer brands borrow principles from successful consumer brands. Think about companies like Nike or Apple—people don’t just buy their products; they buy into their purpose, values, and community. The same applies to employer brand.

We’re proud and humbled to share that exaqueo has been named the Best Agency Partner at the 2025 Rally® Awards—the very first time this honor has ever been awarded.

At exaqueo, we live and breathe employer branding. We love what we do, not just because of the impact we create, but because of the team we get to do it with. Here’s a look at some of our favorite aspects of the work we do, in the words of our team.

Many companies craft employer brands based on what they wish their culture was rather than what it actually is. Candidates and employees quickly recognize when an employer brand is more aspirational than authentic, leading to distrust, disengagement, and even public backlash.

Many companies rely on Glassdoor ratings and LinkedIn reviews as a measure of their employer brand. While these platforms provide valuable insights, they only scratch the surface. A truly strong employer brand requires deeper, more comprehensive measurement strategies.

Ever wonder what it’s like to work with exaqueo? Every company has its own special flavor. Step inside exaqueo for a short while to understand what it’s like to work with us, from the perspective of Alyssa Bani, one of our Principal Consultants.

In the world of employer brand and recruitment marketing, much of the focus is often placed on attracting the best candidates.

In today’s competitive talent market, building a compelling EB is crucial to attracting top talent. But when HR teams and internal comms work alongside marketing, there’s often a common pushback: Why not just use the same brand messaging that’s working so well for the consumer side of the business?

In today’s competitive talent market, Employer Brand and Recruitment Marketing are no longer optional—they’re essential to attracting and retaining top talent. How do you quantify the influence of employer brand efforts on hiring outcomes, retention, productivity, and the bottom line?

Employer branding is more than a talent acquisition buzzword—it’s the critical intersection of a company’s identity as an employer and the lived experiences of its employees. It’s time to open the aperture on the term “employer brand” and focus on what it is.

exaqueo is recognizing the holiday season by celebrating the predictable movies we all love to binge. Seven of our team members created new holiday movie plots. Which movie would you most like to see? Read the plots and vote for the movie plot you like best!

As 2024 draws to a close, we’re reflecting on the insights that shaped employer branding this year.

As you think about fall getaways or plan holiday vacations, perhaps you’ve visited Airbnb. It’s more than just you pay online and get a place to stay. Airbnb didn’t just change how people vacation—it revolutionized the concept of branding, belonging, and storytelling.

Looking to strengthen your employer brand? Start with the voices that matter most—your employees.

By understanding where potential candidates consume content—even outside of job search activities—employers can strategically place their brand in front of the right audiences.

Is your employer brand a true reflection of who you are as an organization? Discover the key indicators of authenticity and why it’s your strongest strategy in today’s talent marketplace.

In a multi-brand organization, defining your employer brand can be challenging. Explore how brand hierarchy can provide clarity and attract top talent.

Discover how understanding cultural nuances can drive your talent marketing strategy. Read about our recent client engagement and the key insights we uncovered.

A new discipline is emerging. The shift from SEO to GEO necessitates a strategic overhaul for website owners. Let's explore what's changing in this new world of search.

Welcome back to our internal communications blog series! For part two, Jazmyn sits down with her colleague Mark to discuss internal communications strategies and the value workforce research can have on stronger employee engagement.

Standing out in the government contracting sector is no small feat. Here's how to craft an authentic employer brand that differentiates.

Your employer brand speaks not just to candidates, but also to employees; your goals are not just hiring, but also retention. An effective employer brand must be grounded in the truth and pave the way for long-term relationships with your employees.

The budget you seek to build your team, secure vital tools, and do the work you know makes a difference is built on fully understanding the business objectives of your company and executives.