Blog

My son came bursting into my room: "Mom! One of my puzzle pieces doesn't fit!" Puzzles tell a story--from the first to the last, each piece matters, a journey of complexity that leads to the bigger picture. A journey every content marketer is on every day. 

Tom joins us as an Associate Employer Brand Strategist, responsible for telling the authentic, real, and diverse stories of our clients

Jazmyn joins us as an associate employer brand strategist, responsible for providing valuable support to projects, both strategically and tactically, including engagement with clients as well as employer brand consulting and content development.

If you missed this informative three-day virtual event, we pulled together some of the tweets from the conference to give you insight into what was shared.

EBrandCon holds a special place in the hearts and minds of #teamexaqueo. We’ve been attending this conference for nearly five years. Last year, we had fun exploring San Diego and learning from fellow employer brand professionals.

DEI shouldn’t sit in a silo. As we are seeing now more than ever, organizations are being held accountable, and consumers and employees are looking for action.

Who you are as a company during times like this really starts with who you are as an employer. And no better person that Tisha Leslie to reflect on what brands should--and shouldn't--be doing right now.

After the reality of COVID-19 set in, many employers accelerated virtual work capabilities enabling teams to work from anywhere.

This feature on Espire demonstrates that during these uncertain times, our connections have become our most important asset.

We were thrilled to interview Brandon about his journey and hear his thoughts on the intersection of employer brand and marketing.

Like many in the industry, our client Montage International, a luxury hotel management company, has been severely impacted during these times.This environment for hospitality is challenging to say the least.

After a month of rising unemployment numbers and dealing with business that is far from usual, we revisited the careers websites from our original list of 50 U.S. employers.

Whether you’re new to overseeing virtual teams or you find yourself working from home for the first time, it’s important to understand how to manage time, communicate effectively, and feel connected to others.

In the coming weeks, we’ll be putting organizations and leaders in the spotlight who are going above and beyond with their candidates and employees during these challenging times. First up is Lacey Stenson, Partner and Chief People Officer, at NorthRock Partners.

COVID-19 took us by surprise, leaving millions and millions of people unemployed – including several of my own family members.

Communicating during a crisis is hard. While none of us have experienced COVID-19 before, many of us in HR and employer branding have gone through other crises and we know one thing is for sure—what you do now and how you communicate it, will have a lasting impact on your brand.

The CEO of FORNASH, a fashion accessory company, Stephanie Fornash's business has all but dried up right now. When I checked in to see how she was faring, turns out she's helping with the crisis. When you've already had your career obliterated by the economy before, you have some great advice.

A crisis is a true test of loyalty, confidence, and the human spirit. Will your brand be positively or negatively remembered for how you treated employees during COVID-19?

Are organizations communicating about COVID-19’s impact on hiring and the candidate experience? The exaqueo team reviewed 50 career websites of some of the largest employers in the United States to find out. 

Coronavirus will become a defining moment for many of us. As an employer branding professional or talent acquisition leader, how you handle your role during this time will have a lasting effect. Whether it’s positive or negative, is yet to be determined.

We do know that employer brand can’t be about a bandwagon approach, jumping from something shiny to the next. To be successful, we have to be data driven, strategic, and consistent.

Here at exaqueo, we have been a fully-remote team since 2011 and some of our team members have been remote for decades. Getting comfortable with working from home and shifting to this kind-of-policy isn’t a quick change. It requires thought and purpose, even if the decision has to be made quickly.

We’re failing at hiring because we’re catering to the masses.

Every organization should have a true understanding of the candidate experience journey from the candidate's perspective, and a strategic plan to bring the best experience to life.