Blog

It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts. Whenever a question about us

Previously on the exaqueo blog, we talked about the five types of employees who will activate your employer brand, whether you want them to or not. The idea being that — while you want employees to be brand advocates, share your company’s story, and post photos — you need to provide them with traini

For those that know me, they’ll tell you that I’m a huge fan of sports and specifically, football. It’s October which means we’re smack dab in the middle of #FridayNightLights, college football Saturday, and multiple days of NFL games. Since I have sports on the brain, of course my blog will have to

Job postings are highly visible pieces of recruitment marketing content. They may be the only piece of information someone ever reads about your company. Here are some top tips for writing better job postings.

This month our talent and HR news update is focused on learning and development. Here at exaqueo, we believe in continuous learning and constantly strive to expand our knowledge. Read on to learn how you, as an individual or a company, can continue to develop every day. Stay tuned for a series of “h

October is National Book Month and to celebrate #teamexaqueo gathered a collection of books that inspire us, motivate us or are at the top of our “must-read when I have the time” lists. Here at exaqueo, we’re big believers in continuous learning, and sharing resources and learning from one another.

From time to time here at exaqueo we like to conduct interviews so we can gain different perspectives in the industry. As a liberal arts student myself, I found it particularly interesting to ask George Anders a few questions about his latest book, “You Can Do Anything: The Surprising Power of a Lib

Fall is sneaking up on us. Halloween decorations are hitting the grocery store shelves. And before we know it, sweaters and boots will be the daily uniform. As always, this time of year gets many people—parents, students, teachers and recruiters—thinking about back-to-school. At exaqueo, we are pass

Last week around the globe, professionals in various industries took up their smartphones and devices to connect in celebration of global Social Media Week (SMW). From live events to Instagram stories, there were many ways you could share and discover social media insights, ideas and opportunities.

Obstacles provide opportunities. It’s true. Obstacles inspire innovators to create. They rally athletes to overcome. They prompt leaders to motivate. Any given day, we face obstacles and no matter how we measure them, big or small, it is how we adjust and take action that defines the impact and bene

When it comes to amplifying your organization’s employer brand, social media and universities are often two key opportunities. But, how can you stand out amidst the flurry of social media updates and the sea of companies recruiting on campus? In this month’s update, we’ve curated five articles to he

Everyone wants their employees talking about them, until they don’t. Until they read that negative review. Until someone sends a brash email that ends up on the internet. Until an employee uses the company logo as their profile picture. Until an employee has a bad day and vents via a status update w

Here at exaqueo, we believe strong employer brands also happen when there is alignment. Employer brand is no longer something that one team does. It’s a long-term strategic objective that brings together talent acquisition, human resources, communications, information technology, and marketing. It’s

Diversity. It’s been a hot topic in the world of human resources and talent acquisition for as long as I can remember. And, while many companies are making strides and thinking more broadly about diversity and inclusion, other companies seem to be making the news for reasons they may not have intend

There are only four more months of this year. How are your vacation days looking? If you’re like most American employees, you probably haven’t taken a vacation yet this year. You may have so much unused paid time off (PTO) you can’t possibly take enough vacation before the end of the year.Vacation d

As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding. Whenever the topic of diversity comes up, it’s usually race or gender related. However, many of us can agree, diver

Traveling for work: it can be as exciting as it is tiring and frustrating. And according to the U.S. Travel Association, there will be a slight uptick in business travel over the next few months. While some employees may travel once a year, there are others for whom business travel is nearly a way o

As we return from our company's week of vacation, we are focused on the impact of PTO and vacation time on employees' productivity and health. It's worth the time to understand what PTO policy is best for your organization and how to encourage your employees to find a healthy work-life balance.Read

The headline (like many these days) was provocative: 'Inside Apple's New Campus: No Childcare But You Can Freeze Your Eggs.' Sure, the new campus is beautiful and innovative. But for a company like Apple to have such conflicting benefits? It seems like a bad business and bad PR move.The overall subt

With graduation and intern season upon us, we want to focus on Millennials and Generation Z and share how internship programs can be mutually beneficial for both the company and the employee. This post is written by Elizabeth Meyer, exaqueo’s Marketing and Communications associate, rising senior at

Before we jump into answering the question, “What does Elon Musk have to do with employer branding,” let’s first introduce him. Elon Musk is a multi-billion dollar businessman, engineer, and inventor. Think Tesla, SpaceX, and SolarCity. He’s super rich, forward thinking, smart, and driven. And, he i

Whether your company hired summer interns or not, understanding the benefits of an intern program and the differences of Generation Z could be crucial to hiring. This month, we focused on intern engagement and Gen Z to give you insight into best practices and how these employees are transforming the

Last month was National Physical Fitness and Sports Month. It was filled with activities like “Bike to Work Day” and “National Run a Mile Day.” Suddenly, my network was full of posts about Whole30 and after-workout selfies. It’s now the first week of June, and I can’t help but wonder if this uptick

There it is, staring back at you: the company career site that hasn’t had any love since it launched. In 2007. That was 10 years ago. And a lot has changed since then. There you are: itching to tear it down, build it up, and take your career site experience to the next level.Before you jump to photo