Jaclyn Wollett

Employer Brand Strategist
Lawrenceville, NJ
Jaclyn is an employer brand strategist with a background in design and branding strategy and experience managing internal communications and engagement for world-renowned nonprofit institutions. At exaqueo, she’s led employer brand engagements for a global F10 healthcare company and contributed to projects for one of the world’s premier entertainment companies and a top 10 global pharma organization to help them navigate different stages of their employer brand journeys. Her background in design thinking and ability to translate business strategy and research into powerful creative applications is one of the reasons why her clients and team value her contributions.
Get to Know Jaclyn

Since I was a child, I have always been intrigued by the power of design to connect individuals with the information that they need and want. I would spend hours as a child laying out menus in Microsoft Publisher, for the restaurant my best friend and I “ran” out of her living room, and putting together advertisements for the weekend yard sale.

That passion led me to a degree in art and corporate communications and an advanced degree in design and branding strategy. My dissertation focused on the merging of design, brand, and business consulting strategies to drive holistic change within organizations. I enjoy working at the intersection of research, design, and strategy: helping companies find their voice and tell their story. Launching Princeton University’s employer brand and careers website—the first in higher education—was a momentous achievement.

When I am not working, I enjoy spending time with my husband and our dog, Starbuck, and I make time for family and friends and traveling the world whenever I can.

Education

MA, Design and Branding Strategy (with merit)
Brunel University, London, UK

AB, Art with a minor in Corporate Communications (cum laude)
Elon University, Elon, NC

Industry Experience

Princeton University, Manager for Engagement and Administrative Services

Princeton University, Communications and Events (various roles)

The Pennington School, Communications Associate

New Edge, Design Intern

My First Paycheck

Sales Associate, Ewing Sports Center

Farm Hand, Sansone Farm

Office Assistant for the State of New Jersey, which I did for 7 years