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With any business strategy there inherently lies the potential for failure or, at minimum, that things won’t go exactly to plan. This can lead to frustration, nonperformance, and the downfall of even the best intentions. Unfortunately, activating a new employer brand strategy is not immune to these

In the next installment in our Shift series, we will take a look at lessons we can learn from two well-known consumer brands. These brands have vastly different products, demographics, price points, and distribution channels, but they do share a few key branding elements. Both of the brands we will

No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges. As with most things that shift from trend to a core part of your strategy, there is still confusion in the market. Debunking the most common employer brand myths

In today’s digital age, more and more organizations are turning to social media to find, recruit, and evaluate top talent. Sites like Facebook, Twitter, and LinkedIn offer recruiters the chance to connect with job seekers who they may not have found through conventional methods. The content you deci

Politics aside. Retail shopping preferences aside. This Walmart video gets everything right when it comes to employer branding.Click here to read the full blog post.

Recruiting can sometimes feel like a thankless job—and we know all about the time, effort, and heart that goes on behind the scenes into finding and keeping talent. Now, for the first time ever, there is a day set aside to celebrate recruiters, hiring managers, sourcers, and everyone who makes an im

As someone on a virtual team, I enjoy the opportunity to venture out from my home office, spend face-to-face time with my team, interact with our clients, and experience the cities where they live and work. But travel can be stressful too. Given the significant role business travel plays in employee

A diverse workforce is essential for bringing innovative ideas and new ways of thinking to the table. In employer brand, embracing diversity in your organization can help with attracting, recruiting, and retaining a creative and diverse team of employees. In this month’s round-up, we’ve curated five

Ahhhhh, summertime. Summer means different things to different people. Vacation, pools, sun, boats, short-sleeves, a nice glass of rosé on the porch...On that last one, I never thought I’d say this, but rosé has recently come to be a staple in my summer repertoire. I know summer has arrived when I p

At exaqueo, PTO is something we take pride in - and prioritize - because flexibility and balance are an important part of our company culture. For those of you wondering how vacation time can set the foundation for an enhanced employee experience, let me share a few things I’ve learned through our

Incorporating employee wellness activities into your organization doesn’t have to be complicated, expensive, or even time-consuming. Often the most effective initiatives are the simplest ones and employees are more likely to participate if it’s easy to follow along. So, whether you’re in human resou

Embarking on your journey to begin developing an employer brand isn't easy. There are stakeholders to please, executives to wow, and candidates to attract. Even if you've done it before, starting from scratch can be daunting. I know! I've been in your shoes. And years (and dozens and dozens of brand

When I was young, the hashtag was still called the pound sign. Well, times have changed and hashtags are now an important facet of everyday communication. Here are nine, hand-picked hashtags to consider adding to your editorial calendar between now and the end of 2018. In addition to holiday-specifi

For more than a decade, I worked in university recruitment -- at a Washington, D.C. area staffing firm and for one of the largest auto insurance companies in the United States. Each fall and spring semester, I’d pack up our career fair booth, ship boxes of brochures and swag (stuff we all get), and

More and more organizations are focusing on the importance of employee health, which includes encouraging employees to take paid time off (PTO) for vacation. From increased productivity at work to decreased health care costs, there are a number of positive impacts of taking time away from work. In t

Time off is a luxury for many of us. Not because we don’t get vacation days, but because we don’t take them. According to Project: Time Off, Americans left over 700 million vacation days on the table last year. In 2017, over 50% ended the year with unused vacation days. Click here to read the full b

Employer brand. To our team of experts, employer brand is more than just a talent acquisition or human resources project or initiative. It’s how an employer (just like yours) messages, markets, and brings to life its full employment experience, both externally to candidates and internally to employe

Summer is here and internship programs are in full swing. Understanding how interns benefit your business and how to engage Generation Z is key to recruiting and retaining talent for the future. In this month’s round-up, we’ve curated five articles with insights into interns and the newest generatio

When I landed in San Diego for the Employer Branding Strategies Conference, I wasn’t sure what I was going to walk into. Don’t get me wrong, I knew I’d be in for a whirlwind of networking, breakout sessions, snacks, and vendor giveaways – I have been to plenty of corporate events before. However, wa

Did you know that May is Healthy Vision Month, National Physical Fitness and Sports Month, Better Hearing and Speech Month, and Mental Health Month? With so much focus on how we feel, it’s no wonder that corporate health and wellness programs have been on the rise! Over the last few years more and m

How does a magnet attract? It’s magnetism, defined as “a physical phenomenon produced by the motion of electric charge, resulting in attractive and repulsive forces between objects.” Take any magnet and a paperclip from your desk, and it will stick. What makes magnets equally interesting is not ever

Working at exaqueo is different. Our company is completely virtual and team members see each other more conducting client work than at a company headquarters. To support our clients, we structure our schedules to be available while still balancing life priorities when we need to. With our client lis

Here at exaqueo we understand that employees bring their whole selves to work, meaning that what happens at home may be just as important as what happens at work. In recognition of this, this month’s update is focused on work-life balance and how employees can do their best work when they are happy

I’ve been lucky to find jobs that truly make me happy. From my first job at 16 as a parks and recreation playground leader, to helping workers in rural areas reskill after the economic downturn in 2008, to my current role as a Brand Strategist with exaqueo. My passion, energy, and enthusiasm have se