Blog

Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.

Oct 11, 2019
Feb 15, 2019
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Shannon Smedstad

4 Tips on How To Keep Recruiters On-Brand and from Going Rogue

Developing an employer brand isn’t easy. It takes buy-in, time, effort, and financial resources to build, and then activate, a sustainable employer brand strategy. A successful employer brand architecture is most often composed by several essential components and developed by a core team of HR, Mark

Oct 11, 2019
Feb 7, 2019
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Team exaqueo

Welcome Adrienne Betenbaugh to #Teamexaqueo!

Adrienne Betenbaugh joins us as our Marketing Director, responsible for leading our marketing, communications that will share insights about exaqueo and our thought leadership with our target audiences. She brings more than 12 years of marketing experience with a design thinking approach, and a weal

Oct 11, 2019
Feb 1, 2019
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Team exaqueo

Talent and HR News Monthly Update: Employee Engagement and Candidate Experience

The focus on the candidate experience and employee engagement needs the love and attention of talent acquisition and human resources, now more than ever. In this month’s roundup, team exaqueo has curated five articles to help you put people, both candidates and employees, at the heart of what you do

Oct 11, 2019
Jan 25, 2019
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Shannon Smedstad

Welcome Jennifer Wienke to #Teamexaqueo!

Jennifer Wienke joins exaqueo as a Business Operations Manager. In this role, she is responsible for managing the company's creative process and logistics, capacity planning, and supporting business operations. A seasoned agency veteran, Jennifer is a Clemson University graduate with more than 17 ye

Oct 11, 2019
Jan 16, 2019
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Susan LaMotte

Gaining Executive Buy-in for Your Employer Brand

Organizations recognize the reputation of their employment experience matters more than ever. You may already be managing a strong employer brand, or, in the beginning stages of developing one. Either way, there is one thing you must have to be successful: buy-in. Whether you have a million dollar b

Oct 11, 2019
Jan 4, 2019
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Shannon Smedstad

What’s the real difference between employer brand and recruitment marketing?

Is Apple more than just the last iPhone you purchased? Is P&G more than the tube of Crest? Is Starbucks more than a cup of coffee? Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? Click here to read more.

Oct 10, 2019
Jan 2, 2019
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Shannon Smedstad

Employer Brand Pros: Stop Worrying About Glassdoor

When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. Candidates and employees are talking about you on sites like Quora and Reddit. They are leaving reviews on Google, Facebook, Comparably, Indeed, Kununu, InHerSight, FairyGodBoss, CareerBli

Oct 11, 2019
Dec 21, 2018
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Team exaqueo

Talent and HR News Monthly Update: Looking Ahead to 2019

We know 2018 isn’t over yet, but it’s never too early to start thinking about your employer brand strategy for the New Year. What employer brand resolutions will you set to help your organization find success in the year ahead? In this month’s roundup, we’ve curated five articles to give you a head

Oct 11, 2019
Dec 21, 2018
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Team exaqueo

exaqueo's Top 10 Employer Branding Insights of 2018

It’s hard to believe 2018 is almost over! As the year winds down, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From the candidate experience to shifting perceptions in employer brand, here are the top 10 insights from #teamexaqueo to bring w

Oct 11, 2019
Dec 7, 2018
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Team exaqueo

exaqueowear: Holiday gifts with a laugh AND a purpose

Team exaqueo is excited to introduce exaqueowear, a line of fun and cheeky shirts and products that we’ve launched in collaboration with our creative team, Leap. These products are perfect for gifting this holiday season. Not only is it a fun holiday shopping experience, but shopping exaqueowear als

Oct 10, 2019
Dec 5, 2018
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Shannon Smedstad

What to Do When a New Talent Competitor Moves to Town

So, there’s word of a new kid on the block. Someone else moving in on your organization’s talent turf. It’s big news. It’s a very well-known company. And, they bring the promise of hundreds—perhaps thousands—of competitively paying jobs and a shiny new employment experience. Your executives are frea

Oct 11, 2019
Nov 28, 2018
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Team exaqueo

Shift Blog Series: Lessons in Employer Brand From Delta’s Customer Experience

Delta Air Lines was the third largest airline in the U.S. when they filed bankruptcy in 2005, citing rising fuel costs and tough competition from lower-cost carriers as the catalysts. Over the past 13 years, Delta has put countless strategies into place to help steer the company back on course. From

Oct 11, 2019
Nov 21, 2018
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Team exaqueo

Talent and HR News Monthly Update: Culture & Thankfulness

From employee retention to fostering community to adding to brand image, there are clear benefits to establishing a strong, unified company culture. Showing gratitude in the office is one of the simplest yet most effective way to establish a positive culture. A simple expression of "thank you" helps

Oct 11, 2019
Nov 20, 2018
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Team exaqueo

National Entrepreneurs Day: Interviewing exaqueo’s CEO + founder

The world would be a bleak place without entrepreneurs. Everything we take for granted—from cellphones to paper to sliced bread—was invented by innovative men and women who dared to change the world. In honor of today, National Entrepreneurs’ Day, we sat down with our CEO and founder, Susan LaMotte,

Oct 11, 2019
Nov 12, 2018
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Team exaqueo

Q & A with ATAP: Launching a New Talent Acquisition Certifications Database

Imagine if all certifications in talent acquisition were in one place. No Googling, no asking around, no scouring the depths of the Internet. The Association of Talent Acquisition and Professionals (ATAP) made that vision a reality. On November 7, the association officially launched its Talent Acqui

Oct 10, 2019
Nov 7, 2018
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Emily Fritz

You’re Hiring? So Is Everyone Else! 4 Employer Brand Tips to Overcome Talent Challenges

A generic “Now Hiring” message won’t solve your hiring challenges. And it certainly isn’t captivating to passive candidates. So, how do you stand out when everyone sounds the same and is hiring for the same talent you need? Click here to read the full blog post.

Oct 11, 2019
Oct 31, 2018
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Team exaqueo

Creepin’ It Real: Halloween and Your Corporate Culture

Halloween functions can be a fun way to highlight your culture and personalities of your people. So, get in the spirit of this fall holiday (and invite your employees to participate). But beware, before you go full haunted office, take a look at how these five companies appropriately incorporate Hal

Oct 10, 2019
Oct 26, 2018
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Susan LaMotte

Launching an Employer Brand Partner Search

Developing an employer brand is so much more than popping up a Facebook careers page or writing an employee value proposition (EVP). When done right, it’s a strategy, not a project. A way of life, not a one and done deal. And that’s what can make it so daunting. I know, I’ve been in your shoes!Ther

Oct 11, 2019
Oct 19, 2018
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Team exaqueo

Talent and HR News Monthly Update: Learning + Development

A culture of continuous learning adds value to your company as a whole, as well as to the individual employees. In addition to accelerating skills development, employee learning and development programs can help organizations attract and retain a skilled workforce. With the introduction of new techn

Oct 11, 2019
Oct 17, 2018
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Shannon Smedstad

5 Reasons Employer Brands Breakdown & How to Avoid an Employer Brand Fail

With any business strategy there inherently lies the potential for failure or, at minimum, that things won’t go exactly to plan. This can lead to frustration, nonperformance, and the downfall of even the best intentions. Unfortunately, activating a new employer brand strategy is not immune to these

Oct 11, 2019
Oct 3, 2018
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Team exaqueo

Shift Blog Series: What Employer Brand Can Learn from Consumer Brand Comebacks

In the next installment in our Shift series, we will take a look at lessons we can learn from two well-known consumer brands. These brands have vastly different products, demographics, price points, and distribution channels, but they do share a few key branding elements. Both of the brands we will

Oct 11, 2019
Sep 26, 2018
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Susan LaMotte

6 Myths About Employer Brand Dispelled

No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges. As with most things that shift from trend to a core part of your strategy, there is still confusion in the market. Debunking the most common employer brand myths

Oct 11, 2019
Sep 21, 2018
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Team exaqueo

Talent and HR News Update: Social Media, Content Marketing + Recruiting

In today’s digital age, more and more organizations are turning to social media to find, recruit, and evaluate top talent. Sites like Facebook, Twitter, and LinkedIn offer recruiters the chance to connect with job seekers who they may not have found through conventional methods. The content you deci

Oct 11, 2019
Sep 18, 2018
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Shannon Smedstad

This Walmart Employer Brand Video Gets Everything Right

Politics aside. Retail shopping preferences aside. This Walmart video gets everything right when it comes to employer branding.Click here to read the full blog post.