Blog

Employer Brand Insights

Don't miss the latest from exaqueo's experts including industry news and trends, insights from our research, client work, and lessons learned.

Insight
Navigating Mental Health in the Workplace: The Importance of a Strong Employer Brand Relationship
May 1, 2023
May 1, 2023
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Team exaqueo

Navigating Mental Health in the Workplace: The Importance of a Strong Employer Brand Relationship

Navigating how to support the mental health of candidates and employees is no easy feat, but it is critical to strengthening the foundation of the employment experience.

Employer Branding in the Age of AI
Apr 20, 2023
Apr 20, 2023
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Employer Branding in the Age of AI

This is a great time to roll up your sleeves and get comfortable working with generative AI, keeping in mind that the most effective model involves a partnership between technology and human beings.

4 Reasons Building Your Employer Brand Is Like March Madness
Mar 25, 2024
Apr 6, 2023
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Team exaqueo

4 Reasons Building Your Employer Brand Is Like March Madness

Inspired by the madness, we're sharing four learnings that are ready to be applied to either build or strengthen an impactful employer brand.

Celebrating the Women in Our Industry by Telling Their Stories
Mar 31, 2023
Mar 31, 2023
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Team exaqueo

Celebrating the Women in Our Industry by Telling Their Stories

As we close out Women’s History Month 2023, and this year’s theme, "Celebrating Women Who Tell Our Stories," we wanted to take a moment to tell the stories of some of our colleagues.

In Her Shoes Interview Series Pt. 4: Women's History Month
Mar 29, 2023
Mar 29, 2023
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Team exaqueo

In Her Shoes Interview Series Pt. 4: Women's History Month

Wrapping up our interview series for Women's History Month, SusanLaMotte and Christina Lock offer up some advice for young women early in their careers.

In Her Shoes Interview Series Pt. 3: Women's History Month
Mar 8, 2023
Mar 8, 2023
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Team exaqueo

In Her Shoes Interview Series Pt. 3: Women's History Month

On this International Women’s Day, let’s celebrate the achievements women have made and recognize that there is still more to do for gender equality.

In Her Shoes Interview Series Pt. 2: Women's History Month
Mar 1, 2023
Mar 1, 2023
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Team exaqueo

In Her Shoes Interview Series Pt. 2: Women's History Month

As we kick off Women’s History Month, we encourage you to show your support and share the stories of women-owned and minority-owned businesses in your community.

Leaders Know Best Interview Series Pt. 3: Looking to the Future
Jan 20, 2023
Jan 18, 2023
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Team exaqueo

Leaders Know Best Interview Series Pt. 3: Looking to the Future

This next video from our interview series details what the future of these two organizations looks like based on all the changes we’ve experienced as an industry over the last couple of years.

Employer Brand Blog - A Year in Review
Dec 21, 2022
Dec 21, 2022
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Team exaqueo

Employer Brand Blog - A Year in Review

As we take some time to look back on this year, we are sharing our top three most-read blog posts of 2022.

Big Idea 2023: Improve Internal Mobility to Elevate Your Organization’s Employee Experience
Dec 8, 2022
Dec 8, 2022
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Shannon Smedstad

Big Idea 2023: Improve Internal Mobility to Elevate Your Organization’s Employee Experience

When it comes to nurturing and sustaining the employment relationship, employees need to know there is a future for them at the organization.

Leaders Know Best Interview Series Pt. 2: Evolving Industries
Dec 7, 2022
Dec 7, 2022
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Team exaqueo

Leaders Know Best Interview Series Pt. 2: Evolving Industries

Looking for 2023 trends? Christina and Susan talk about the future of recruiting and employer brand in part two of our second interview series.

Join exaqueo at Talent Acquisition Week 2023
Jul 12, 2023
Dec 6, 2022
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Team exaqueo

Join exaqueo at Talent Acquisition Week 2023

The leading independent talent acquisition event is back. Use our unique discount code to register.

Employee Health and Wellbeing and Why It Matters With Margaret Furniss
Nov 9, 2022
Nov 9, 2022
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Employee Health and Wellbeing and Why It Matters With Margaret Furniss

Margaret Furniss, Vice President, Wellbeing Strategy + Experience for Beemok Hospitality Collection (BHC) discusses her role, the importance of this work, and how employers can develop a solid foundation for successful workplace wellbeing programs.

Leaders Know Best Interview Series Pt. 1: Changes in Hiring Needs
Nov 2, 2022
Nov 2, 2022
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Team exaqueo

Leaders Know Best Interview Series Pt. 1: Changes in Hiring Needs

In part one of our second interview series, Susan LaMotte and Christina Lock sit down to discuss why hiring has changed forever and what businesses can do to meet hiring needs.

In Her Shoes Interview Series Pt. 1: Why Charleston, SC?
Nov 2, 2022
Oct 19, 2022
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Team exaqueo

In Her Shoes Interview Series Pt. 1: Why Charleston, SC?

Two women founders and CEOs of two of the fastest-growing companies in South Carolina sit down to discuss why Charleston, South Carolina was the chosen location to start and grow both companies.

The 5 Most Frequently Asked Questions About Employer Brand
Sep 28, 2022
Sep 28, 2022
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Emily Fritz

The 5 Most Frequently Asked Questions About Employer Brand

Our employer brand experts answer the five most frequently asked questions about employer brand.

Employers: Want Your People Back In The Office Five Days a Week? Pay and Pets May Help.
Sep 20, 2022
Sep 20, 2022
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Shannon Smedstad

Employers: Want Your People Back In The Office Five Days a Week? Pay and Pets May Help.

If you are currently working hybrid or fully virtual/remote, what would an employer need to do/offer you to entice you to work in the office 5 days a week?

What Quiet Quitting Really Means, and What You Should Do About It
Sep 8, 2022
Sep 2, 2022
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What Quiet Quitting Really Means, and What You Should Do About It

If you sift through all the noise about “quiet quitting,” you’ll learn that it’s not actually about people quitting their jobs at all. Rather, it’s about people not taking their jobs too seriously, and no longer going above and beyond the call of duty.

How Student Copywriters Helped Spectrum Scale Recruitment Marketing Needs
Aug 31, 2022
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How Student Copywriters Helped Spectrum Scale Recruitment Marketing Needs

To upskill the students, exaqueo developed a Train the Trainer workshop and comprehensive playbook. The guidebook covered job postings basics and elevated techniques, tools at the students’ disposal, and lessons centered around SEO, readability, gender bias, and job titles

exaqueo Debuts on the Inc. 5000 List
Aug 16, 2022
Aug 16, 2022
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Team exaqueo

exaqueo Debuts on the Inc. 5000 List

We are thrilled to announce that exaqueo has earned a coveted spot on the annual Inc. 5000, an exclusive list of America’s fastest-growing and most successful private companies.

Pride Tips for Employers From exaqueo’s DEI Expert
Jun 5, 2024
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Nina Madoo

Pride Tips for Employers From exaqueo’s DEI Expert

Things employers should keep in mind, how to best approach this month as an employer, and how employers can show support to people that identify as LGBTQ+.

Our interview with Peter Cappelli, Author of Will College Pay Off?
Jun 2, 2022
May 27, 2022
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Susan LaMotte

Our interview with Peter Cappelli, Author of Will College Pay Off?

Everything is about hiring, almost nothing about keeping talent.‍

10 Things to Do in Your First 100 Days as a New Employer Brand Professional
Apr 14, 2022
Apr 14, 2022
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Shannon Smedstad

10 Things to Do in Your First 100 Days as a New Employer Brand Professional

What should you do in your first 100 days on the job as a new employer brand professional? We've got 10 tips to help you hit the ground running.

3 Ways to #BreaktheBias in the Workplace
Mar 31, 2022
Mar 31, 2022
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3 Ways to #BreaktheBias in the Workplace

There are many ways to #breakthebias in your workplace, but we’ve got three key ways to get you started in order to make a real impact on the workplace landscape.