Blog

Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.

Jan 22, 2021
Jan 21, 2021
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Susan LaMotte

Find Your Employer Brand Lessons Learned #TAWeek

If there were ever a time for looking for the silver lining, it's now. This is especially true at next week's Global Talent Acquisition Week where lessons learned and looks ahead will be on full display.

Feb 13, 2021
Jan 17, 2021
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Susan LaMotte

A Love Letter to Our Clients

Dear Clients: before we get too far into 2021, let me be clear about what we do, why we serve you, and what you mean to us: everything.

Jan 16, 2021
Jan 14, 2021
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Emily Fritz

5 Ways Employers Can Prioritize People in 2021

As you further develop your 2021 people strategy, here are five ways employers can prioritize people and ensure they are set-up for success.

Dec 28, 2020
Dec 28, 2020
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Shannon Smedstad

2020 Changed Your Employment Experience. What’s Your New Story?

COVID-19’s impact on the world of work is without question. The big question employer brand leaders need to ask themselves is: How will our organization show up in the labor market? 

Dec 24, 2020
Dec 23, 2020
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Emily Fritz

2021 Employer Brand Predictions and Trends

It’s safe to say that this year did not go as planned. So what will 2021 bring? ‍I’ve tapped into team exaqueo’s more than 150 years of combined HR, marketing, and employer brand experience to compile our best employer brand predictions for the New Year.

Dec 21, 2020
Dec 21, 2020
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Team exaqueo

Lessons from 2020 by Anthony Chidoro at Lyft

In the second post of our blog series called Lessons from 2020, hear from Anthony Chidoro is the Communications, Branding, and Development Lead at Lyft.

Dec 14, 2020
Dec 14, 2020
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Team exaqueo

Lessons from 2020 by Kerry Noone at CVS Health

We are all counting down to the end of 2020. In our first post in our blog series called Lessons from 2020, hear from Kerry Noone, Director of Recruitment Marketing & Advertising at CVS Health, as she reflects on the year, how she navigated change, and her aspirations for the New Year.

Dec 4, 2020
Dec 4, 2020
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Jazmyn Mijuskovic

Best Gifts For the At-Home Worker

Have you started your holiday shopping? If you have friends or family members who are now working from home, check out our list of must-have #WFH essentials for those working at home.

Nov 15, 2020
Nov 9, 2020
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Susan LaMotte

The Content Puzzle

My son came bursting into my room: "Mom! One of my puzzle pieces doesn't fit!" Puzzles tell a story--from the first to the last, each piece matters, a journey of complexity that leads to the bigger picture. A journey every content marketer is on every day. 

Sep 3, 2020
Sep 3, 2020
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Emily Fritz

Welcome Tom Whittam to #teamexaqueo!

Tom joins us as an Associate Employer Brand Strategist, responsible for telling the authentic, real, and diverse stories of our clients

Sep 3, 2020
Sep 2, 2020
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Jaclyn Wollett

Welcome Jazmyn to #teamexaqueo!

Jazmyn joins us as an associate employer brand strategist, responsible for providing valuable support to projects, both strategically and tactically, including engagement with clients as well as employer brand consulting and content development.

Aug 13, 2020
Aug 13, 2020
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Emily Fritz

Insight Gained and Connections Made Virtually at EBrandCon and SRSC

If you missed this informative three-day virtual event, we pulled together some of the tweets from the conference to give you insight into what was shared.

Jul 24, 2020
Jul 24, 2020
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Emily Fritz

EBrandCon 2020 Virtual: Gain Employer Brand Expertise from Your Home

EBrandCon holds a special place in the hearts and minds of #teamexaqueo. We’ve been attending this conference for nearly five years. Last year, we had fun exploring San Diego and learning from fellow employer brand professionals.

Jun 26, 2020
Jun 26, 2020
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Adrienne Betenbaugh

Highlights from our Global Diversity, Equity, and Inclusion Training

DEI shouldn’t sit in a silo. As we are seeing now more than ever, organizations are being held accountable, and consumers and employees are looking for action.

Jun 23, 2020
Jun 19, 2020
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Susan LaMotte

Managing Employer Brand in Uncertain Times :: an Insider's Perspective

Who you are as a company during times like this really starts with who you are as an employer. And no better person that Tisha Leslie to reflect on what brands should--and shouldn't--be doing right now.

Jun 17, 2020
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Shannon Smedstad

Virtual Reality, Employer Branding, and the Return to Work #CoronavirusHR

After the reality of COVID-19 set in, many employers accelerated virtual work capabilities enabling teams to work from anywhere.

Jun 1, 2020
Jun 2, 2020
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Team exaqueo

Espire Dental: Taking Care of Employees and Using Social Media to Showcase Culture

This feature on Espire demonstrates that during these uncertain times, our connections have become our most important asset.

Jun 1, 2020
Jun 1, 2020
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Team exaqueo

Freedom Mortgage Connects Employer Brand and Marketing in a Unique Role

We were thrilled to interview Brandon about his journey and hear his thoughts on the intersection of employer brand and marketing.

May 14, 2020
May 7, 2020
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Team exaqueo

Montage International: Three Pillars to Stay Connected

Like many in the industry, our client Montage International, a luxury hotel management company, has been severely impacted during these times.This environment for hospitality is challenging to say the least.

May 4, 2020
May 1, 2020
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Emily Fritz

Employers Still Struggling to Communicate Effectively to Candidates During COVID-19

After a month of rising unemployment numbers and dealing with business that is far from usual, we revisited the careers websites from our original list of 50 U.S. employers.

May 6, 2020
May 6, 2020
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Jaclyn Wollett

Planning and Communicating Effectively When Working From Home

Whether you’re new to overseeing virtual teams or you find yourself working from home for the first time, it’s important to understand how to manage time, communicate effectively, and feel connected to others.

Apr 30, 2020
Apr 30, 2020
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Team exaqueo

NorthRock Partners: Candidate Communications that Inform and Empathize

In the coming weeks, we’ll be putting organizations and leaders in the spotlight who are going above and beyond with their candidates and employees during these challenging times. First up is Lacey Stenson, Partner and Chief People Officer, at NorthRock Partners.

Apr 21, 2020
Apr 21, 2020
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Shannon Smedstad

7 Ways to Accelerate Hiring Efforts During #COVID19

COVID-19 took us by surprise, leaving millions and millions of people unemployed – including several of my own family members.

Apr 6, 2020
Apr 7, 2020
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Team exaqueo

3 Pieces of Brand Advice When Communicating During COVID-19

Communicating during a crisis is hard. While none of us have experienced COVID-19 before, many of us in HR and employer branding have gone through other crises and we know one thing is for sure—what you do now and how you communicate it, will have a lasting impact on your brand.