exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.
Essentially, alignment is our “inner applause.” It’s the moment we know that the work we do is pointed to something bigger and greater than ourselves. We achieve alignment when our work fits within our core personal values
Today’s candidates evaluate organizations as employers by what they hear, read, see, and experience. And they want the candidate experience to feel a lot more like the consumer experiences they are now accustomed to.
From purchasing a home to renovating it, this past year has been full of lessons learned. Looking back, I've realized there are many parallels between renovating a house and building an employer brand.
I share my story because our exodus from the big city is not unique. Millennials are moving out of metropolises and heading to the suburbs and smaller cities at increasing rates.
“When we think about what lies ahead for our industry, we’re not focused on tactics and technologies. The real value in the future of employer brand is strategic and holistic—branding and marketing the entirety of the employment experience.”
At exaqueo, our team is 100% remote and 150% productive (just ask our clients). So when a friend of ours asked for gift suggestions for a work from home family member, our team put together our Oprah-inspired list. At the very least, will someone send this post to our spouses and families?
It’s that time of year — a time to reflect on the ups, downs, successes, and lessons of another year gone by.
As we enter the season of giving, our team thought it would be nice and a little punny to gather our best employer brand tips for you to gobble up!
“I sent out application after application, but nobody hired me.”
Whether it’s goodwill, business news, or a damaging incident, every story has an affect on your brand. In the past, HR has relied on our colleagues in PR to promote the company’s good news and leverage damage control for any of the bad news.
Have you ever thought about testing your employer brand? Validating it?
You want to optimize your recruitment marketing approach but aren’t sure where to invest your team’s time or budget. Sound familiar? Here is an easy five-step approach to “right-size” your recruitment marketing efforts.
It's a new day at exaqueo. We're proud to share the evolution of our brand and clearly express why we do what we do.
We're excited to give you an unfiltered look into our inner-office emails, we’ve compiled the most recent articles and images we send within #teamexaqueo AND some of our candid responses.
Fall is a time of change and transition. The weather gets a little crisper, and leaves begin to change. Kids head back to school, and we return to routines that we may have let go of during the summer. In my house, the change of seasons was also a mark of new beginnings.
When you think of recruiting, do you think of sales or marketing? In my career, I’ve worked in and with marketing, sales, recruiting, and communications. As an employer brand consultant, I’ve spoken with even more departments, across industries. And what I know is that most people don’t think about
Inspiration comes from the most curious of places. The other night, as I sat through Middle School Orientation, one teacher shared she encourages students to “choose their words wisely.” Such sage advice for this crop of new sixth graders. And for organizations.
Earlier this week we celebrated Labor Day in the U.S. and today, we celebrate another group of hard-working people, our Talent Acquisition professionals. As former Talent Acquisition and HR professionals ourselves, #Teamexaqueo feels especially proud to celebrate this profession.
The United States Soccer Federation (USSF) has been the governing body of soccer in the United States for more than 100 years. It’s also an employer.As an organization, it has done amazing things to promote the sport and build interest in a country of spectators more often focused on football and ba
Several years ago, I plugged in a simple search for “employer brand” on LinkedIn. At that time, I recall there were approximately 300 people listed in the search results. Today, that same search produced 144,216 people! It’s exciting to watch the surge in interest, the growth of a profession, and th
When you work in marketing, it’s hard not to marvel at the sheer amount of data collected on customers. If you do market research right, you know everything about your target customer from their buying patterns to their personal lives to their political persuasions.In human resources and talent func
Just the other day, I was shopping online for black pantyhose. Whenever I shop on Amazon, I start with an overall keyword search, select only those items designated as “Prime,” and then sort by four-star ratings or higher. That’s when I stumbled across this listing and thought, "Wow, that's an inter
Join us in welcoming Jackie Wollett, #teamexaqueo’s newest Employer Brand Strategist and Engagement Manager. In this role, Jackie will join our team of Employer Brand Strategists in helping our clients build their employer brands and the talent strategies that drive them.
To prepare for an employer brand launch, often there is a big, initial push to create content -- and lots of it. Photographs, social images, career site pages, and videos requiring many resources, reviews, and approvals. This library of content supports big splashy announcements, both internally and