Blog

Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.

Oct 11, 2019
Jun 17, 2019
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Team exaqueo

Welcome Jackie Wollett to #Teamexaqueo!

Join us in welcoming Jackie Wollett, #teamexaqueo’s newest Employer Brand Strategist and Engagement Manager. In this role, Jackie will join our team of Employer Brand Strategists in helping our clients build their employer brands and the talent strategies that drive them.

Oct 11, 2019
Jun 10, 2019
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Shannon Smedstad

12 No-Cost, Creative Ways to Get Employee-Generated Content People Want to Share

To prepare for an employer brand launch, often there is a big, initial push to create content -- and lots of it. Photographs, social images, career site pages, and videos requiring many resources, reviews, and approvals. This library of content supports big splashy announcements, both internally and

Nov 18, 2019
May 24, 2019
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Susan LaMotte

Should Your Employer Brand Be Authentic or Aspirational?

For organizations, achieving strategy is all about vision. Where do you want to go and how do you want to get there? And a big component of that is talent. To get where you want to go, you need to have the right people along for the ride.Therein lies the conundrum: how do you attract and retain tale

Oct 11, 2019
Apr 19, 2019
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Team exaqueo

Client Appreciation Week 2019

Review the collection of quotes, messages, and inspiration from #teamexaqueo during our #ClientAppreciationWeek.

Oct 11, 2019
Apr 15, 2019
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Shannon Smedstad

5 Meaningful Ways to Launch a New Employer Brand

Are you prepping for a new or refreshed employer brand launch? Looking for ideas on how to launch and promote it? If so, congratulations on making it this far! It’s no small feat to gain buy-in for and then build an employer brand.

Oct 13, 2019
Apr 11, 2019
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Team exaqueo

Employer Brand Playbook: Episode 2

Recently, our exaqueo CEO Susan LaMotte joined Work It Daily founder, J.T. O'Donnell, for an episode of Employer Brand Playbook, a series that helps company's to craft and perfect their employer brand. In the episode, Susan discusses building authentic employer brands, life in Charleston, SC, and pl

Oct 11, 2019
Apr 5, 2019
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Team exaqueo

Talent and HR News Update: Culture and Wellness

With flowers blooming and the promise of warmer weather just around the corner, our team has been reading up thriving company cultures and fostering wellness with growth. In this month’s roundup, #teamexaqueo has curated 5 articles to get your nurturing wheels turning:

Oct 11, 2019
Mar 19, 2019
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Lexi Gordon

Welcome Shanah Gaskill to #Teamexaqueo

In case it wasn’t totally apparent, our team is obsessed with employer brand. We live and breathe it every day and welcome every opportunity to educate and inspire on the topic. Before I introduce you to our newest team member, I want to share a little story - it’s related, I promise! My daughter re

Oct 11, 2019
Mar 14, 2019
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Team exaqueo

8 Employer Brand Lessons Learned While Working with Agency Partners

Going it alone can be valuable when you’re short on resources, and long for talent. But for many organizations, working with an external partner can provide in-depth, rigorous experience when you don’t have it in-house. Depending upon an organization’s goals, there is a whole list of reasons why you

Oct 11, 2019
Feb 15, 2019
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Shannon Smedstad

4 Tips on How To Keep Recruiters On-Brand and from Going Rogue

Developing an employer brand isn’t easy. It takes buy-in, time, effort, and financial resources to build, and then activate, a sustainable employer brand strategy. A successful employer brand architecture is most often composed by several essential components and developed by a core team of HR, Mark

Oct 11, 2019
Feb 7, 2019
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Team exaqueo

Welcome Adrienne Betenbaugh to #Teamexaqueo!

Adrienne Betenbaugh joins us as our Marketing Director, responsible for leading our marketing, communications that will share insights about exaqueo and our thought leadership with our target audiences. She brings more than 12 years of marketing experience with a design thinking approach, and a weal

Oct 11, 2019
Feb 1, 2019
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Team exaqueo

Talent and HR News Monthly Update: Employee Engagement and Candidate Experience

The focus on the candidate experience and employee engagement needs the love and attention of talent acquisition and human resources, now more than ever. In this month’s roundup, team exaqueo has curated five articles to help you put people, both candidates and employees, at the heart of what you do

Oct 11, 2019
Jan 25, 2019
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Shannon Smedstad

Welcome Jennifer Wienke to #Teamexaqueo!

Jennifer Wienke joins exaqueo as a Business Operations Manager. In this role, she is responsible for managing the company's creative process and logistics, capacity planning, and supporting business operations. A seasoned agency veteran, Jennifer is a Clemson University graduate with more than 17 ye

Oct 11, 2019
Jan 16, 2019
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Susan LaMotte

Gaining Executive Buy-in for Your Employer Brand

Organizations recognize the reputation of their employment experience matters more than ever. You may already be managing a strong employer brand, or, in the beginning stages of developing one. Either way, there is one thing you must have to be successful: buy-in. Whether you have a million dollar b

Oct 11, 2019
Jan 4, 2019
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Shannon Smedstad

What’s the real difference between employer brand and recruitment marketing?

Is Apple more than just the last iPhone you purchased? Is P&G more than the tube of Crest? Is Starbucks more than a cup of coffee? Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? Click here to read more.

Oct 10, 2019
Jan 2, 2019
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Shannon Smedstad

Employer Brand Pros: Stop Worrying About Glassdoor

When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. Candidates and employees are talking about you on sites like Quora and Reddit. They are leaving reviews on Google, Facebook, Comparably, Indeed, Kununu, InHerSight, FairyGodBoss, CareerBli

Oct 11, 2019
Dec 21, 2018
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Team exaqueo

Talent and HR News Monthly Update: Looking Ahead to 2019

We know 2018 isn’t over yet, but it’s never too early to start thinking about your employer brand strategy for the New Year. What employer brand resolutions will you set to help your organization find success in the year ahead? In this month’s roundup, we’ve curated five articles to give you a head

Oct 11, 2019
Dec 21, 2018
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Team exaqueo

exaqueo's Top 10 Employer Branding Insights of 2018

It’s hard to believe 2018 is almost over! As the year winds down, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From the candidate experience to shifting perceptions in employer brand, here are the top 10 insights from #teamexaqueo to bring w

Oct 11, 2019
Dec 7, 2018
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Team exaqueo

exaqueowear: Holiday gifts with a laugh AND a purpose

Team exaqueo is excited to introduce exaqueowear, a line of fun and cheeky shirts and products that we’ve launched in collaboration with our creative team, Leap. These products are perfect for gifting this holiday season. Not only is it a fun holiday shopping experience, but shopping exaqueowear als

Oct 10, 2019
Dec 5, 2018
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Shannon Smedstad

What to Do When a New Talent Competitor Moves to Town

So, there’s word of a new kid on the block. Someone else moving in on your organization’s talent turf. It’s big news. It’s a very well-known company. And, they bring the promise of hundreds—perhaps thousands—of competitively paying jobs and a shiny new employment experience. Your executives are frea

Oct 11, 2019
Nov 28, 2018
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Team exaqueo

Shift Blog Series: Lessons in Employer Brand From Delta’s Customer Experience

Delta Air Lines was the third largest airline in the U.S. when they filed bankruptcy in 2005, citing rising fuel costs and tough competition from lower-cost carriers as the catalysts. Over the past 13 years, Delta has put countless strategies into place to help steer the company back on course. From

Oct 11, 2019
Nov 21, 2018
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Team exaqueo

Talent and HR News Monthly Update: Culture & Thankfulness

From employee retention to fostering community to adding to brand image, there are clear benefits to establishing a strong, unified company culture. Showing gratitude in the office is one of the simplest yet most effective way to establish a positive culture. A simple expression of "thank you" helps

Oct 11, 2019
Nov 20, 2018
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Team exaqueo

National Entrepreneurs Day: Interviewing exaqueo’s CEO + founder

The world would be a bleak place without entrepreneurs. Everything we take for granted—from cellphones to paper to sliced bread—was invented by innovative men and women who dared to change the world. In honor of today, National Entrepreneurs’ Day, we sat down with our CEO and founder, Susan LaMotte,

Oct 11, 2019
Nov 12, 2018
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Team exaqueo

Q & A with ATAP: Launching a New Talent Acquisition Certifications Database

Imagine if all certifications in talent acquisition were in one place. No Googling, no asking around, no scouring the depths of the Internet. The Association of Talent Acquisition and Professionals (ATAP) made that vision a reality. On November 7, the association officially launched its Talent Acqui