Blog

Employer Brand Blog

exaqueo's employer brand blog featuring insight from our team, industry news and trends, our research, client work, and lessons learned.

Dec 5, 2019
Dec 5, 2019
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Team exaqueo

Top 5 Employer Brand Insights of 2019

It’s that time of year — a time to reflect on the ups, downs, successes, and lessons of another year gone by.

Nov 27, 2019
Nov 21, 2019
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Team exaqueo

20 Employer Brand Tips Inspired by Thanksgiving

As we enter the season of giving, our team thought it would be nice and a little punny to gather our best employer brand tips for you to gobble up!

Nov 11, 2019
Nov 11, 2019
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Shannon Smedstad

Comcast’s Veterans’ Commercial Makes a Big Employer Brand Promise

“I sent out application after application, but nobody hired me.” 

Nov 8, 2019
Nov 8, 2019
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Susan LaMotte

3 Things Employer Brand Should Do with Big News

Whether it’s goodwill, business news, or a damaging incident, every story has an affect on your brand. In the past, HR has relied on our colleagues in PR to promote the company’s good news and leverage damage control for any of the bad news.

Oct 30, 2019
Oct 30, 2019
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Shannon Smedstad

Employer Brand Testing, Testing, 1 … 2… 3

Have you ever thought about testing your employer brand? Validating it? 

Oct 17, 2019
Oct 17, 2019
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Alyssa Bani

How to Optimize Your Recruitment Marketing Approach

You want to optimize your recruitment marketing approach but aren’t sure where to invest your team’s time or budget. Sound familiar? Here is an easy five-step approach to “right-size” your recruitment marketing efforts.

Oct 16, 2019
Oct 16, 2019
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Susan LaMotte

Work With Meaning

It's a new day at exaqueo. We're proud to share the evolution of our brand and clearly express why we do what we do.

Oct 14, 2019
Oct 14, 2019
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Team exaqueo

The LIST: What We’ve Been Sharing Lately

We're excited to give you an unfiltered look into our inner-office emails, we’ve compiled the most recent articles and images we send within #teamexaqueo AND some of our candid responses.

Oct 10, 2019
Oct 2, 2019
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Erin DeGroot

It May Be Scary, But It's Going to Be Great

Fall is a time of change and transition. The weather gets a little crisper, and leaves begin to change. Kids head back to school, and we return to routines that we may have let go of during the summer. In my house, the change of seasons was also a mark of new beginnings.

Oct 10, 2019
Sep 27, 2019
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Emily Fritz

Recruiting Deserves More Respect In Your Business Strategy

When you think of recruiting, do you think of sales or marketing? In my career, I’ve worked in and with marketing, sales, recruiting, and communications. As an employer brand consultant, I’ve spoken with even more departments, across industries. And what I know is that most people don’t think about

Oct 11, 2019
Sep 20, 2019
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Jaclyn Wollett

Welcome Erin DeGroot to #teamexaqueo!

Join us in welcoming Erin DeGroot, #teamexaqueo’s newest Employer Brand Strategist. In this role, Erin will join our team of Employer Brand Strategists in helping our clients build their employer brands and the talent strategies that drive them. Erin comes to us from Schreiber Foods, where she spent

Oct 10, 2019
Sep 4, 2019
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Shannon Smedstad

In Employer Branding, Words Matter.

Inspiration comes from the most curious of places. The other night, as I sat through Middle School Orientation, one teacher shared she encourages students to “choose their words wisely.” Such sage advice for this crop of new sixth graders. And for organizations.

Oct 10, 2019
Sep 4, 2019
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Team exaqueo

Happy #GlobalTADay from #Teamexaqueo

Earlier this week we celebrated Labor Day in the U.S. and today, we celebrate another group of hard-working people, our Talent Acquisition professionals. As former Talent Acquisition and HR professionals ourselves, #Teamexaqueo feels especially proud to celebrate this profession.

Oct 10, 2019
Jul 25, 2019
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Jaclyn Wollett

A Lesson in Employer Brand Authenticity Inspired by the U.S. Soccer Federation

The United States Soccer Federation (USSF) has been the governing body of soccer in the United States for more than 100 years. It’s also an employer.As an organization, it has done amazing things to promote the sport and build interest in a country of spectators more often focused on football and ba

Oct 10, 2019
Jul 23, 2019
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Shannon Smedstad

Welcome to Employer Brand! How to Learn the Trade and Grow Professionally

Several years ago, I plugged in a simple search for “employer brand” on LinkedIn. At that time, I recall there were approximately 300 people listed in the search results. Today, that same search produced 144,216 people! It’s exciting to watch the surge in interest, the growth of a profession, and th

Oct 10, 2019
Jun 28, 2019
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Susan LaMotte

Work, Life, and Shared PTO: The Whole Self at exaqueo

When you work in marketing, it’s hard not to marvel at the sheer amount of data collected on customers. If you do market research right, you know everything about your target customer from their buying patterns to their personal lives to their political persuasions.In human resources and talent func

Oct 11, 2019
Jun 24, 2019
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Shannon Smedstad

What an Interesting Place to Find an Employee Video

Just the other day, I was shopping online for black pantyhose. Whenever I shop on Amazon, I start with an overall keyword search, select only those items designated as “Prime,” and then sort by four-star ratings or higher. That’s when I stumbled across this listing and thought, "Wow, that's an inter

Oct 11, 2019
Jun 17, 2019
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Team exaqueo

Welcome Jackie Wollett to #Teamexaqueo!

Join us in welcoming Jackie Wollett, #teamexaqueo’s newest Employer Brand Strategist and Engagement Manager. In this role, Jackie will join our team of Employer Brand Strategists in helping our clients build their employer brands and the talent strategies that drive them.

Oct 11, 2019
Jun 10, 2019
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Shannon Smedstad

12 No-Cost, Creative Ways to Get Employee-Generated Content People Want to Share

To prepare for an employer brand launch, often there is a big, initial push to create content -- and lots of it. Photographs, social images, career site pages, and videos requiring many resources, reviews, and approvals. This library of content supports big splashy announcements, both internally and

Nov 18, 2019
May 24, 2019
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Susan LaMotte

Should Your Employer Brand Be Authentic or Aspirational?

For organizations, achieving strategy is all about vision. Where do you want to go and how do you want to get there? And a big component of that is talent. To get where you want to go, you need to have the right people along for the ride.Therein lies the conundrum: how do you attract and retain tale

Oct 11, 2019
Apr 19, 2019
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Team exaqueo

Client Appreciation Week 2019

Review the collection of quotes, messages, and inspiration from #teamexaqueo during our #ClientAppreciationWeek.

Oct 11, 2019
Apr 15, 2019
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Shannon Smedstad

5 Meaningful Ways to Launch a New Employer Brand

Are you prepping for a new or refreshed employer brand launch? Looking for ideas on how to launch and promote it? If so, congratulations on making it this far! It’s no small feat to gain buy-in for and then build an employer brand.

Oct 13, 2019
Apr 11, 2019
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Team exaqueo

Employer Brand Playbook: Episode 2

Recently, our exaqueo CEO Susan LaMotte joined Work It Daily founder, J.T. O'Donnell, for an episode of Employer Brand Playbook, a series that helps company's to craft and perfect their employer brand. In the episode, Susan discusses building authentic employer brands, life in Charleston, SC, and pl

Oct 11, 2019
Apr 5, 2019
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Team exaqueo

Talent and HR News Update: Culture and Wellness

With flowers blooming and the promise of warmer weather just around the corner, our team has been reading up thriving company cultures and fostering wellness with growth. In this month’s roundup, #teamexaqueo has curated 5 articles to get your nurturing wheels turning: